Online communities have become extremely popular these days. Communities are a platform for people with common interests to communicate with each other and exchange their ideas. Today, most of us are a part of some community or the other. If you have built an online community and you want to extend it, then the best place to do so is by taking the help of social media. You will be able to get a lot of customers for your online community and make it popular in no time. In our article, we are going to talk about expanding your community using social media.
How can you grow your community using social media?
Starting an online community right from the scratch can be quite a difficult task. You may be confused regarding how you are going to get your first members. Keeping all your current members engaged all the time is also quite challenging. Social media is an excellent place for you to promote your community and acquire new members. This is mainly because of the fact that millions of people spend hours on these social media platforms on a regular basis. Here are some of the best ways by which you can increase the number of members of your online community:
Try to leverage your existing networks:
If you are already a part of any social media, then do not open a new account for your community. You should try to use your existing account. In this way, you will be able to use your followers for your online community. You can easily use your existing account to promote your community. But you should make sure that the account you are using is a personal one and not a brand-related one.
If you are designing the community for a particular brand, then you can use your brand-related account as well. Try to indulge yourself in conversations related to your community on social media. You should request your existing followers to like and share the posts about your community. In this way, new people can also become a part of your community.
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Give proper reasons to your customers:
People should be well aware of the benefits of becoming a part of your community. They should know why they are joining your community. In this way, you must try to provide value to your customers. The value can be important information, special offers, and many more. Only then will you be able to convert your customers to dedicated community members. Make them believe that your community is worth becoming a part of. Every time you post something on your social media account, make sure that you come up with something new and interesting. This will keep your community members active all the time.
Do not shy away from the paid advertisement:
Many of us are scared of page advertisements but this should not be the case. Paid ads can give your online community a better reach. You will be able to reach a wider audience. Only the followers and their followers can see a particular post on your social media account.
However, using a paid advertisement, you will be able to make sure that a lot more people can view your posts. You will be able to buy ads on various popular social media platforms but you need to be strategic about the amount of money you spend on your ads. You can take the help of marketing analytics software to understand your audience. This will help you to develop a proper social media strategy.
Try to find out where exactly your target audience belongs:
You need to know who your target audience is and to which social media platform they belong. If your target audience is not on Instagram, then it would be needless to create an Instagram account and promote your community. It would waste both your time as well as your effort. You need to know what is the right place for you.
After you have understood your target audience you should start monitoring their activities on social media. Once you have a clear picture of your audience, you should start posting about your community on that particular platform. Try to keep all your posts simple. This will make sure that your audience has no problem understanding what you are trying to convey to them.
Always try to be authentic:
Do not try to be someone that you aren’t. If you are not honest about your ideas, you will end up forming meaningless connections. This might be harmful to your online community. You need to speak of your community realistically. Only then will you be able to acquire the trust of your followers. Try to throw light on those aspects which will help your membership rates to grow. There should be a proper balance between what you are promoting and what exactly you have got to offer to your customers.
Use proper tools:
Today, everything around us is getting automated. So. you should take the help of the right tools in expanding your community. A lot of social media software is available in the market using which you will be able to schedule your social media posts across various platforms. You can also use these tools to measure the success rate of your posts. This will help you to design proper social media marketing strategies for your community. You can also use these marketing tools to automate engagement on social media platforms.
To end with:
An online community is all about being surrounded by the right people who share common thoughts and ideas. So, if you want to make the best out of your online community, you need to have a proper social media strategy. You must utilize your social media account to gain maximum followers for your community. Only then will you be able to make your community popular and establish your brand in the best possible way.