Today’s online environment in Brisbane and other parts of the world is much more competitive as compared to a few years back. It is more than enough reason for you to learn how to do SEO yourself or get the help of an SEO agency in Brisbane to help optimize your website. Making your web pages occupy the top spots on the search list can give you immense benefits. The benefits include improving your organic traffic, enhancing your credibility, and other things that can help boost your revenues. Creating a profitable website can be a bit challenging, but the rewards are truly satisfying. Here are the 8 Best Practices to Maintain a Lucrative SEO Website that you may employ to help you gain and maintain a lucrative website.
1. Use the most suitable keywords for your content
To boost the position of your website on the search list, you need to include related keywords for search engines to know what your website does. You can conduct a keyword search to know the most relevant keywords that your potential customers may type in the search bar to look for the things you offer.
For example, when someone types baby dress on the search bar, the search engine will give other suggestions, such as baby dress for girls and baby dress design. Google has a feature known as autocomplete to make it much quicker to complete the possible intended search. The predictions in autocomplete came from searches that people have done on the search engine, in this case, Google. Other search engines may yield different suggestions when you type in the same keywords but still follow the same principle.
2. Include videos and images in your content
Videos and images can make your content more interesting. Most of the time, it is easier for readers to absorb and recall more details of the content that includes videos or images than just plain text. Also, Google has a video and image tab in which your video and images can appear. When that happens, your website gains more opportunities to be clicked.
It is important to optimize your videos and images to avoid the slow loading of your website. When you optimize the videos and images on your website, you need to compress the size and include an appropriate alt text.
3. Include the keywords in your anchor text
An anchor text typically consists of a word or group of words that hides a link. When the users click on the highlighted anchor text, it will take the users to a particular page or site. The included relevant keywords can help the search engines to better understand the content of the web page and give it a better ranking.
The keywords in your anchor text should be relevant to your website. Use phrases or words that give an overview of the subject it links to. If the page that you want to link to is about grooming pets, you may use the anchor text proper way to groom pets or pet grooming.
4. Use optimized images- Lucrative SEO Website
It is necessary to use images with reduced size to prevent your website from loading a page slowly, which can negatively affect your SEO. A maximum of 1 MB is the optimized size for large images or the ones you use as the screen background. For smaller graphics, you should keep it under 300 KB.
When naming the image file, you need to include keywords that are relevant to the content of the file. It can help establish a better position for your web page on the search list. When you compress the size of the images that you are going to use for your website, make sure to retain the good quality of the images.
5. Make it a point that your web pages can load quickly
Search engines give importance to websites that provide the best user experience by loading fast. Your SEO effort will be greatly affected if you have a slow-loading website. Expect your visitors and customers to dwindle due to displeasure for waiting too long for your website or web page to load.
Aside from bringing down the file size of the images, you can also reduce the size of the other media files to make your website load fast. You may also consider getting a higher bandwidth hosting plan. You may also optimize the HTTP requests to diminish the server response time.
Also Read: How To Run An Effective Local SEO Audit
6. Do regular maintenance and clean-up
A team of web developers writes various codes that make it possible to run your website. As your website grows, the lines of code tend to become messy and cause problems for each other. To avoid such a problem, it is prudent to clean up the mess when it’s time to do so. Don’t delay the clean-up and maintenance to keep your website up and running smoothly. Search engines may have a hard time carrying out the indexing process if you have a messy website. Also, your website may take a long time to load if not properly maintained.
7. Add internal links- Lucrative SEO Website
The anchor text in your content must contain a relevant link to a page within your website; hence, the term internal link. You can use it as a way to establish yourself as an authority on the subject. However, be careful not to include too many internal links to avoid problems.
Also Read: Fatal SEO Mistakes To Avoid In 2023 To Be A Winner Of The SEO Game
8. Include keywords in meta descriptions and title tags- Lucrative SEO Website
Create meta descriptions that give relevant information that will attract the right audience. You may use long-tail keywords in your meta descriptions. Try to limit the most important parts of your descriptions between 155 and 160 characters. Only the said number of characters will appear on the search list under the website link. Your title tags should contain the keywords and try to limit each tag between 50 and 60 characters. Take note that you need to focus on the number of characters and not words.
The Bottom Line- Lucrative SEO Website
Make your website continue earning for you and always keep these tips handy. You may want to share it with others and gain some sound advice and tips in return.
Interesting Reads:
