The years 2020 and 2021 have long since passed. Many changes have occurred around the world in recent years. Undoubtedly, the COVID-19 pandemic changed numerous patterns, including the widespread use of remote labor and online buying. Many technological developments, such as the prevalence of mobile phone use, were also sped up by COVID-19.
What the market is telling you will aid you in your endeavor. Here are some recently compiled mobile marketing statistics that should shed light on this rapidly developing industry.
Basic Mobile Marketing Statistics
- According to GSMA Intelligence’s most recent findings, there are currently 5.22 billion mobile phone users around the globe.
- There has been a yearly increase in the number of unique mobile users of 1.8 percent.
- By 2020, shoppers had spent more than US$2.4 trillion on online products. That’s a rise of almost 25% from the 2019 baseline. Mobile devices are mostly to blame for this massive outlay of cash. According to the Global Web Index, 77% of all internet users make at least one online purchase each month, with mobile devices overtaking desktops and laptops as the preferred method of making these purchases.
- By 2020, people will have been using their mobile devices for longer. According to research conducted by App Annie, Android users across the world spend an average of more than four hours daily on their mobile devices. During the previous 12 months, this totals 3.5 trillion hours.
- 9 out of 10 consumers access the internet through a smartphone, and mobile devices now account for 53% of all online time, as reported by GWI.
- According to the same survey, mobile internet use is rising, with the average user spending 3 hours and 39 minutes daily online via mobile device. Consumers averaged 3 hours and 24 minutes daily in front of the tube. But nowadays, many people choose to view “TV” shows and movies using mobile streaming apps.
- The social isolation created by the pandemic and the convenience of online buying drove customers to shift more of their physical demands onto mobile, with the mobile expenditure hitting new heights at $143 billion at a 20% raise YoY.
- Three-fifths of shoppers who used their phones to research a purchase ended up spending more money than planned.
- About 81% of Facebook’s active members exclusively access the social network via their smartphone, which is highly fascinating if you’re interested in social media marketing.
User Behavior and Mobile Marketing
Comfort is essential. Seventy-seven percent of smartphone buyers are more inclined to purchase from a company whose mobile site or app facilitates fast checkout.
Mobile Advertising Trends
- Advertising will be a $280 billion industry worldwide by 2022, per Statista. That’s a staggering rise of about 47% from the year 2019.
- Want to know how people respond to mobile ads? Over half of all individuals, according to Google statistics:
- Look for it on Google and go out and buy it.
- Describe the situation by text message.
- Go to the store’s online location right away.
- Compared to desktop web ads and conventional print ads, the conversion rate for ads displayed on smartphones is much greater. Over ninety-one percent of smartphone owners, according to Google, either make or intend to purchase after viewing a relevant ad.
- Unsurprisingly, 11.2% of US companies’ marketing budgets went toward mobile advertising, and we anticipate that figure to continue to rise.
- Now that we know mobile is far more popular than desktop or laptop, we need to pinpoint precisely where mobile users interact.
- Ericson estimates that by 2020, 63% of all mobile traffic will be videos. In addition, the analysis estimates that mobile traffic will increase by 31% annually between 2019 and 2025, with video traffic being the primary driver of this growth.
Mobile and Email Marketing Stats
Email advertising has the longest track record and highest ROI among the many marketing strategies available. But if your emails aren’t designed for mobile devices, even the most well-thought-out email strategy will fail. Look at the stats:
- By the end of 2018, 2.2 billion people were using mobile email.
- Around a third of all working professionals now access email via smartphones or other mobile devices.
- Emails optimized for mobile use have a higher chance of being opened. Depending on your demographic, product offering, and the sort of email you’re sending, 26-78% of all email opens occur on a mobile device, according to eMailmonday.
- MailChimp notes that responsive email design may boost clicks from mobile devices by 15%.
- Emails are a fantastic way to boost holiday sales and brand recognition by informing customers of special deals. Email is the best tool for improving your mobile marketing efforts. According to Adobe, 41% of marketers feel email is the best way to reach customers on the go during the Christmas shopping season.
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Mobile Marketing and B2B
- Key insights regarding mobile marketing’s effect on B2B are provided in research by Boston Consulting Group.
- Most business owners nowadays utilize their mobile devices to do their purchasing. During the previous several years, 70% of B2B buyers have expanded their mobile usage considerably. As many as 60% believe this tendency will continue to grow.
- The necessity of creating a mobile-first marketing strategy cannot be overstated; with 80% of B2B buyers using mobile at work, it is clear that mobile media significantly influences purchase intent.
- With more B2B inquiries, leads, visitors, and sales, the company’s bottom line rose by 42%.
- Better team cooperation and other efficiencies made possible by mobile B2B have shortened the time to B2B purchase by 20%.
- If consumers have a positive mobile shopping experience, they are more likely to make repeat purchases from the same seller. The survey found that 90 percent of B2B customers who had a positive mobile experience were willing to do business with the same vendor again. In contrast, only roughly half of customers with a negative mobile experience would do so.
- Leaders in the business-to-business industry often report that mobile sales account for up to 40 percent of overall sales.
- Also making the switch from desktop to mobile are B2B inquiries. By 2023, mobile devices might account for as much as 85% of all search searches in B2B sectors, up from 50% in 2017.
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Mobile Marketing and M-Commerce
- In 2020, Americans spent $47.8 billion on eCommerce. The proportion of mobile-based retail expenditures is 31%.
- In 2019, 57 percent of consumers who wanted product details turned to a retail app on their mobile devices.
- More than half of app buyers come from the 57% of shoppers who used one to browse for items.
- Mobile marketing may be attributed to brand recognition, user involvement, and e-commerce growth. Sixty percent of smartphone users have used the “click to call” feature in search results to make immediate contact with a business, as reported by Think With Google.
- The option to shop online is a significant factor for 59% of respondents when determining where to do their shopping.
- You might be shocked that nearly nine out of ten people who use smartphones to research purchases are undecided about the brand they want to buy. You may increase your chances of gaining a new customer by optimizing your site for mobile users if it appears in the search results.
Mobile Marketing and User Experience
- Being mobile-friendly is crucial because customers want you to respect their inclination to use mobile devices. Specifically, 48% of consumers believe they will not trust a firm if its business site is not mobile-friendly.
- To that end, you should carefully consider your website’s design. If a search result is not optimized for mobile devices, 40% of users will click on a different result. Your site will lose visitors if it finds the design unappealing or takes too long to load.
- Despite the limitations of mobile devices, 91% of users still place a high value on high-quality information. Content is still one of the most excellent methods to get visitors acquainted with your business; thus, it’s crucial to assess your content marketing plan regularly to ensure success.
- Customers who shop on their phones want a streamlined process. They have higher expectations for customization and are more inclined to buy from companies that provide location-based content on their websites and mobile applications.
- To increase lead generation and client acquisition, 79% of customers, according to Salesforce, are prepared to disclose personal information in exchange for contextualized interaction. To maximize your marketing return on investment, mobile marketing automation streamlines your interactions with your target demographic. It provides a hyper-personalized experience at every touchpoint of the customer journey. Using triggers, such as when a user visits a specific page on your mobile site or app, you may deliver tailored, interactive information directly to that user’s mobile device.
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Mobile Marketing Trends
- There has been an increase in location-based customization:
- According to Salesforce, 80% of customers value location-based notifications.
- According to MDG Advertising’s study, 73 percent of recipients of location-based messages take the recommended next step.
- The judicious use of push notifications on mobile devices has improved retention and participation. According to MoEngage’s research:
- Up to 20% of app usage can be attributed to pushing notifications. As you’ll see in this whitepaper, there are several reasons why 15 out of every 100 push notifications issued are never received. This tool may also calculate an approximate audience size for your push notifications.
- With some simple customization, the already impressive open rate of mobile push notifications may be increased by as much as 9 percent. This page contains more reading on the topics of customization and targeted marketing.
- Instant messaging through short message service (SMS) is still alive. States, where texting is a successful mobile marketing strategy, include:
- Within three minutes, 90% of all communications are read.
- Roughly seventy-nine percent of smartphone buyers say that SMS opt-in or other mobile device services are important to them while making purchases.
- Text message marketing initiatives often have an open rate of 98%. Compared to the paltry 20% averaged by email marketing initiatives, this is very remarkable.
- More than three times as many businesses rely on email as their major marketing communication channel. However, consumers are 4.5 times more likely to respond to a text message.
- Customers are far more likely to open and respond to marketing communications sent by text message (SMS), with a response rate of 45%. In addition, 86% of SMB owners who text report that their customers are more engaged with them over text than via email.
- SMS marketing messages are only approximately 1% spam compared to promotional emails’ 9% spam rate.
Conclusion On Mobile Marketing Statistics
Smartphones are now ubiquitous and have essentially supplanted all other digital communication methods. Many believe that AI and voice search integrated with smartphones will be the next big breakthrough that will fundamentally alter our era.
According to data on mobile marketing, this will inevitably lead to even more interest in the medium. That’s beneficial in many ways, both for advertisers and their target audiences. The newest styles, upcoming shows, movies, applications, and more may all be found in the mobile advertising that follows you everywhere. The data mentioned earlier on mobile marketing demonstrates that focusing on mobile is the best course of action. Put them to use in developing your company’s proactive mobile marketing statistics.