Email tracking is nothing new and it doesn’t look like it’s going anywhere. Implementing it in your business can have a huge impact on your operations and help the company move forward. After all, there are reasons why 99 percent of bulk emails companies send are tracked. In case you’re still not convinced, let’s take a look at five reasons why email tracking is important for your business.
Email Tracking Is Important Because :
- Tells you who opens your email
- Improves team productivity
- Helps you stay organized
- Pinpoints your mistakes
- Allows you to get your timing right
Tells you who opens your email
“Did you get our mail?” is a question companies often ask their customers. By opting for email tracking, never again will you have to ask this question and risk sounding too pushy. This feature gives you a chance to learn who opens your email and when. Using this data, you can figure out who are the most active customers on your mailing list and what type of content they seem to like the most. The best part of it is that you get to save time by reaching out to those who look interested in what your business has to offer. What’s more, you might be able to identify the product they’re most interested in and try to sell it to them.
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Improves team productivity
If you have your employees send emails to customers, it’s always a good idea to help them be as productive as possible. Email tracking allows you or your managers to identify employees who perform the best. This means you can take a better look at what they do and try to encourage other staff members to do the same. Get the job done right and not only will their emails be more effective but they’ll also complete their tasks in a timely fashion, leaving them with more time to spend on their other tasks. You can even prepare rewards for team members whose emails turn out to be most effective. If everyone in your team puts enough effort into it, there should be nothing stopping you from getting your email strategy right.
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Helps you stay organized
No matter what kind of business you’re running, staying organized is imperative. This is especially the case if you’re manufacturing your own products and you have to plan things such as manufacturing activities and delivery schedules. By learning more about who opens your email and engages in the content you send, you get to prepare better for each of these processes. Not to mention that you can get MRP software for your business and manage all processes with ease. Just have in mind that it’s important to make sure your data is as accurate as possible before you start preparing for manufacturing. If you can find software that delivers a full desktop-like experience and is easy to use, even better.
Pinpoints your mistakes
It’s common knowledge that you can’t satisfy absolutely everyone, especially when it comes to marketing. According to reports, 61 percent of consumers prefer to be approached by a business via email. This still leaves a large portion of consumers who don’t like reading emails. Therefore, unsubscribes will happen and there’s no point in dwelling about it. However, what you can do is try to identify what it is that makes people unsubscribe from your mailing list. Did you change your mailing frequency? Did you start sending a different type of content than you usually do? Tracking your email allows you to go through your data and learn more about what your customers want and don’t want to see.
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Allows you to get your timing right
One of the best things about email tracking is that it gives you a chance to learn when exactly customers open your emails. What this does is help you send emails that align with your target audience’s schedule. For example, if you find out that most of your emails are being opened in the evening, you can try to send them right before your customers are online. This should help you increase both open rates and conversions. Moreover, keeping a close eye on your open rates is a great way to figure out how often you should send promotional emails without risking being labeled as a “spammer.” Sending too many emails can actually disengage your customers and impact your sales.
Writing emails to people can become a tedious task if you don’t know what exactly your prospects want to see. Investing in an email tracking software gives you a chance to learn absolutely everything about your prospects and make sure you make the most off of every email you send. Most importantly, the data you collect will allow you to attract people to your business and form long meaningful relationships with your customers. Find the right email tracking solution for your organization and you’ll have absolutely nothing to worry about.