TikTok has a sword hanging over Google’s head, which, according to the company’s Knowledge & Information organization, displays a competitive advantage regarding internauts’ preferences for accessing online services such as information searches or maps. 40% of internet users turn to TikTok or Instagram to find information about a product or service of interest nowadays. Needless to say, the astronomical rise in the number of TikTok users, which only in the U.S. has recently surpassed 150 million and globally is thought to have exceeded 1.1 billion, is enough of a sign that other heavyweight providers are walking on thin ice. Quick-on-the-uptake businesses have already introduced TikTok SEO or tactics that boost their position in the platform’s rankings in their marketing strategies. With the buzz around the reigning place for short-form mobile videos as a paramount resource for knowledge, there’s no other way around it than paying heed to the trends and methods to leverage the hype and strive to rank higher on TikTok to make your business’ offerings better known.
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SEO Among Trendsetters- SEO among trendsetters
Should your business be ready to attain a wider audience and reap the benefits of intertwining SEO with TikTok that may ultimately improve your BTL, then you need to keep the following considerations in mind.
Learning the intricacies of TikTok
“Is TikTok a search engine or not?” is often a question that many business owners wrap their heads around, banking on the fact that Google represents that resource. The short answer is “Yes! TikTok ticks the boxes needed to be labeled as a search engine!”.
On the other hand, however, it’s essential to explain this system to acknowledge its full potential and why Google is on a slippery slope with the rising popularity of its competitors. TikTok, as a search engine, answers to the most modern and current needs of Gen Z and not only. The content offered is easily digestible, highly engaging, eye-catching, and accomplishes some of the paramount features that a video should have in order to grab the attention of the most hurried visitors. The pieces of content are designed for those with short attention spans since this amount of time has continuously decreased to the point where it reached 8 seconds or less than the time a fish maintains its focus.
For similar reasons, Google announced last year it would allow TikTok and Instagram videos to be displayed on the first search pages, all the more when the related keywords are included in the query. The giants seem to collaborate to get their fair share of the pie.
The factors depending on which TikTok ranks videos
In the thick of the leading short-video platform, businesses looking to remain relevant and on top of their competition find the answers to their needs in higher rankings on TikTok. How they do so, whatsoever, is up to any company’s needs, preferences, abilities, and, ultimately, marketing budget. Nowadays, not even a striving content creator on the platform is a stranger to the practice of taking charge of their own likes and followers. It’s a healthy and accessible way to ensure the best gets on top, and that average users are better exposed to the leading content.
The optimization of TikTok depends on many factors, such as language preferences, hashtags, sounds and user interactions. Crafting a similar strategy is neither harder nor costlier than optimizing the Google SEO strategy, and luckily, despite TikTok’s initial reluctance to disclose the triggers that push users’ content higher in rankings, the most important factors have been inevitably discovered:
User interaction, or anything users do on the platform, such as account/content watching, liking, following, subscribing, swiping, or adding to favorites.
Account details such as geolocation, the operating system and type of mobile device, and the categories users select regarding their topics of interest.
Video information, including anything related to sound effects, keywords, hashtags, or music.
It isn’t easy to estimate precisely how much TikTok’s algorithm takes these factors into account, but it’s clear as the light of the day they weigh a lot.
Tactics to craft a TikTok strategy- SEO among trendsetters
Once you’ve set yourself up for success through TikTok, your approach to contemporary and essential techniques can make or break your noticeability. Here are the most potent ways to create an SEO strategy for your business TikTok account:
- Profile optimization: If there’s a saying that cannot be contested, it is that “first impressions last a lifetime.” In light of this inescapable truth, businesses must realize the importance of creating an impressive, positive first impression, which comes down to what their profile communicates to potential visitors. You want your description to be as relevant, informative, and concise as possible, pointing out the essential details. Moreover, you can turn to a pro account, where you’ll be granted additional features and analytics tools.
- Captivating content: One can’t stress this enough, but the engagement and quality of the uploaded videos take the front seat regarding the hierarchy of importance in TikTok’s ranking factors. The shared videos must be well-edited and lit, high-quality, and clear, with thumbnails, captions, and titles that get them hooked on the content and leave them longing for more.
- Keywords and niche: Tools such as TikTok Analytics, Google Trends, or hashtags considerably level up your keyword game, which is critical in ensuring you target your intended audience. These represent phrases and words delineating your account’s content and are paramount in reaching and growing a fan base.
Also Read: Best WordPress Tiktok Plugins
Collaborations—the ace up the innovative business’s sleeve
Influencer collaborations are the hottest topic today regarding discussions around TikTok marketing strategies and effective ways to beat the competition on the platform and stand out. Partnering with individuals with a small follower base doesn’t guarantee unparalleled success since increasingly savvy businesses are jumping on the bandwagon, and competition is tight. Still, at least it is the key to not remaining in the dark and offers you the potential to take your marketing to the next level.
Associations with celebrities can be budget-wrecking and pay off only when certain conditions are met. However, those slowly growing in popularity and specialized in your niche can prove your trump card. You can additionally work with creators with various levels of followings and ultimately appeal to an increased user base. Other creators are easily reachable by carrying out mutual actions like sharing, subscribing, reacting, following, or co-creating content.
Closing thoughts on SEO among trendsetters
More and more businesses are taking it to TikTok, and search engines such as Google and YouTube are slowly dethroned in favor of the leader in short mobile videos. So, what will be your strategy to ride the trend, remain relevant, and attract a wider audience?
Interesting Reads:
How to Use TikTok for Business: A Step-by-Step Guide
