The internet is the new shopping mall for the world, with an increasing number of consumers using it to search for brands and buy products. As of 2023, nearly 73% of small businesses in the US had a website. That means they compete with thousands of competitors in their niches and markets. Also, 99% of consumers window-shop on the internet to find local businesses. These statistics indicate that the competition is stiffer than you imagine, and buyers are spoiled for choice. Perhaps the only way to stand out is by creating an impressive website that looks great and garners visibility. At the same time, you need to ensure it is ahead of the evolving web design trends. Is there an easy way to achieve these challenging goals? Design experts have a few easy secrets they won’t share with everyone. In this article, we will give away the actionable tricks Web Design Professionals Rely On to future-proof their websites, whether building from scratch or revamping existing ones.
Prepare for Voice Search
The rise of virtual assistants such as Siri, Alexa, and Google Assistant has made voice search ubiquitous for users. According to the 2022 Smart Audio Report by NPR and Edison Research, 62% of Americans over 18 use a voice assistant on any device. These are the ones who prefer using voice search to find information and make inquiries.
Web designers have a good reason to ensure their websites have voice search compatibility. It requires structuring content in a question-and-answer format and incorporating conversational keywords. Additionally, they ensure that its technical infrastructure supports voice-based interactions. Preparing for the rise of voice search keeps your website ready for the future.
Integrate Artificial Intelligence
Like voice searches, Artificial intelligence (AI) is everywhere, including various aspects of web design and development. Web designers no longer need to spend hours designing content and images because AI tools do all the heavy lifting for them in only a few clicks. For example, they can analyze user behavior, tailor content recommendations, and automate website maintenance tasks.
With these features, it is possible to update content, redo designs according to the latest trends, and personalize user experiences to match evolving expectations. AI-powered chatbots are a popular instance of this technology taking website UX to the next level. With the global chatbot market size expected to reach a staggering $1.25 billion by 2025, not adopting it can leave your website behind.
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Prioritize Accessibility- Web Design Professionals
According to Innovative Solutions Group, a website should look sharp and professional to get the audience’s attention. Similarly, a robust SEO plan is integral to its success. However, beyond these basics, businesses must prioritize accessibility to make their websites future-ready. Accessibility is about ensuring that users of all abilities can use your website. It expands your audience reach and demonstrates your commitment to diversity and inclusivity.
Data from the Pew Research Center shows that 75% of Americans with disabilities use the internet daily. Missing out on accessibility means losing this huge customer base. HubSpot notes that website accessibility reduces legal risks, improves customer experience, and strengthens brand identity. Integrate features such as alternative text for images, color contrast optimization, and keyboard navigation support to make your site usable for all.
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Utilize Blockchain Security
SpyCloud 2023 Ransomware Defense Report stated that 81% of organizations encountered ransomware attacks, and 48% paid the ransom during the year. Adopting cybersecurity in web design can help you fortify your defenses against hackers and secure your users and reputation in the long run. Experts recommend blockchain technology to secure sensitive data and transactions on the web.
With its decentralized and tamper-resistant protection, blockchain technology can curb the risk of data breaches, protect user privacy, and build trust. Additionally, you can rely on it to facilitate secure and transparent online transactions. It paves the way for growth for e-commerce websites and businesses accepting digital payments.
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Enhance with AR Features- Web Design Professionals
Augmented Reality (AR) has emerged as a cutting-edge strategy to make websites future-ready. By integrating AR into web design, you can create engaging user experiences. For example, AR can help potential customers visualize products in their physical environment before closing the transaction. Virtual try rooms facilitate informed decisions as buyers can actually try a product in real time using the device camera.
Interactive storytelling and instruction manuals are other instances of using AR to create futuristic websites. Similarly, AR-based gamification features add a fun element to websites, encouraging users to engage and stick around until they make a buying decision. Overall, you can foster brand loyalty by going the extra mile to entertain your visitors.
Conclusion on Web Design Professionals
In conclusion, web design is not a set-and-forget project in the dynamic selling landscape. A future-proof design is the key to conversion and retention. You can achieve it by adopting emerging technologies and focusing on user-centric design principles. Embrace these secrets to create a website that stands apart in a rapidly evolving digital landscape through UX excellence.
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