So you are looking for ways to add pillar pages and topic clusters to your website? Understanding SEO algorithms and applying the strategies are two sides of the same coin. The SEO algorithms change so quickly that it becomes really difficult to keep up with the changes.
Just when you settle down with the previous ones, a new update is introduced. As a website owner, you need to work on your website structure for better ranking. So if you are planning to develop a robust content strategy, we will help you out. Let’s dive deeper into pillar pages and their significance to improve SEO performance.
What is a Pillar Page?
Adding pillar pages have become an extremely important method to define your website structure. Before we learn how to use pillar pages and topic clusters, first you need to understand what are pillar pages.
Typically, it works like a comprehensive guide for users about a specific topic that contains internal links to other subtopics. In short, it helps users get a 101 guide about a particular topic where they can explore other smaller content related to the topic.
For example, suppose you write a detailed blog on a WordPress website as your main topic. Now, instead of introducing the sub-topic like how to start a blog, how to choose the theme, best plugins for your website, etc in detail. You can easily include links to your other blogs for a better understanding of the topic.
That means you don’t have to introduce the sub-topic in detail. Simply add internal linking to make a rich content structure to improve your SEO. Isn’t it a great idea to improve the website structure for search engines? The primary goal is to make it easier for both search engine bots and users to access your blogs.
What are Topic Clusters?
It offers the ultimate solution to website owners for improving their content structure. It appears like a group of content that centers around a central topic to link from a pillar page. In short, it requires a pillar page to link all the relevant pages to and from the webpage.
For example, suppose you search for a specific topic like content marketing and want to learn everything about it. Now, website owners can use this excellent opportunity to keep readers on their websites and improve engagement rates.
WordPress website owners can use pillar pages and topic clusters to allow users access to all the associated content from a single page. Thus, you don’t have to spend too much time creating a single piece of content. Use a topic cluster strategy to give your content depth.
Impact of Pillar Pages and Topic Cluster on Websites
Search engine algorithms strictly emphasize on user-experience and relevance. As a website owner, your goal is to keep your audience’s preferences and convenience in your mind. That’s when pillar pages and topic clusters come to the rescue.
When you write a pillar page, it offers users a chance to explore more about the information without searching every time for related topics. So we can say, it can be an ideal solution to engage your audience.
When a user finds relevant content in one place, they don’t need to go to other websites. Additionally, it also builds your website structure in a way that Google bots can easily crawl. So we can say you must create pillar pages around different topics to improve website structure.
Types of Pillar Pages
Now as you understand the importance of pillar pages and topic clusters, it is time to learn more about it. Pillar pages are defined under three main categories. Below we have a list of the three types of pillar pages. Have a look!
“What is’’ Pillar Pages- Pillar Pages and topic cluster
The ‘What is’ pillar pages are widely used by website owners to engage audiences. These are typically referred to as detailed explanatory posts to help beginners learn about a particular topic. These are prepared to keep in mind the new learners who visit a webpage to find answers to their queries in one place.
With a ‘What is’ pillar page, website owners can easily keep their audience engaged by adding unique topic clusters. In short, it gives website owners a chance to turn their new audience into a loyal audience on the first attempt.
For example, suppose a user searches for What is SEO? Now the users are likely to search various sub-topic in the future such as:
- What is Google Analytics?
- What is a keyword?
- What is an anchor text?
- What image attribution?
Now you can link the related content to answer all the queries to make your audience return to the website. However, the guide is prepared for beginners. So make sure you are including only introductory content to the website.
“How to’’ Pillar Pages
The ‘’How to’’ pillar pages act like an ultimate guide for users where they can learn how to perform a particular task smoothly and efficiently. When a user visits your website to find answers for a particular topic, several other queries arise while consuming the information. It is the perfect opportunity for website owners to add topic clusters to answer their queries so they keep on reading without interruption.
Suppose you create content on ‘’how to create a website’’. Now as your audience consumes the content, several questions appear in their mind. Meanwhile, you can add links to other sub-topics such as
- How to choose the right domain name?
- How to find the perfect theme for your website?
- How to add SSL to your WordPress website?
- How to integrate a theme on your WordPress site?
These ’ how to” pillar pages and topic clusters are an amazing way to bring back your audience in the future. This way, whenever a user gets confused, they will likely return to your website.
“Ultimate Guide” Pillar Pages
The last on our list is the “Ultimate Guide” pillar pages. The only basic difference between the ‘What is’ pillar pages and the ‘Ultimate guide’ pillar pages is the ‘What is guide is prepared for a beginner audience.
While on the other hand, the ultimate guides are prepared for the audience who are looking for answers based on their previous research. By adding ultimate guide pillar pages and topic clusters, you can easily inform your audience about advanced queries. In short, the guides are prepared for audiences who are already aware of the primary topic. These guides contain advanced-level information so users can easily solve their queries.
Also Read: A Comprehensive Guide To Using Social Media Marketing For eCommerce Stores
Major Benefits of Adding Pillar Pages to Your Website?
It offers great benefits to website owners. If you want to decide whether it can be a suitable option for you, we will help you out. Below we have mentioned the top benefits of adding pillar pages to your website.
1. Enhances User Experience
User experience is considered a necessity for website owners to increase their SEO ranking. When you have well-structured content with properly-arranged internal linkings, search engine bots can easily crawl through the website. With pillar pages and topic clusters, you can easily improve the user experience. It allows users to easily navigate through other web pages in a well-defined structure so they don’t end up reaching irrelevant web pages.
Also Read: Internal Linking Strategy for SEO: Step by Step Guide
2. Longer Average Session- Pillar Pages and topic cluster
As the pillar pages contain a treasure of information in a single place, users can easily navigate from one topic to another sub-topic. This encourages users to spend more time on your website resulting in longer average sessions. When there is lots of information available, users are likely to visit a few more before returning. So we can say, pillar pages and topic clusters can be the ultimate solution to boost average session length.
Promotes Search Engine Ranking – Website owners face a lot of issues to get their web pages ranked. However, pillar pages give your website a clean structure that makes it easier for search engine bots to crawl your website. Poorly structured websites affect website rankings significantly. So we can say it is a good idea to add pillar pages on your website.
Also Read: What is the Pillar Page? And SEO Benefits of Using Them
Pillar Pages and topic cluster-Final Thoughts
A well-planned content strategy is very crucial for website owners. With Pillar pages and topic clusters, you can easily define your website structure to help your audience to navigate easily through the different web pages. Moreover, it also helps engage your audience to spend more time on your content by accessing all the information related to the sub-topics.
Search engines consider several factors while ranking websites. When crawlers find relevant and useful information related to the topics and sub-topics, they can easily rank your website at the top.
So are you ready to create pillar pages and topic clusters for your website? Keep reading our blogs for more tips on creating pillar pages for your website. Also, don’t forget to share your thoughts in the comment sections below.
Interesting Reads:
Increase Traffic of Your Website with 10 Popular Types of Content Marketing
Why Technology Companies Need SEO Agency Services
How To Generate Leads When You Have No Traffic To Your Website
