Getting your marketing hacks right requires a lot of trial and error, as well as an understanding of what works across the board. With that in mind, below are some of the marketing hacks that will truly make a difference for you this year.
Marketing Hack #1- Paying for Social Media Followers (The Right Way)
It’s definitely one of the worst-kept marketing secrets there is. Buying social media followers, on the other hand, is a profitable industry that has been employed by a broad spectrum of famous individuals and companies, including Kim Kardashian, Newt Gingrich, Lady Gaga, Sean Combs, Pepsi, Mercedes-Benz, and even President Obama. Each of these entities has either been caught red-handed or has a large number of false or inactive followers.
While this tactic is generally frowned upon, there are ways to engage in this popular Instagram marketing strategy the right way. You can purchase followers, grow your account and establish a great community without compromising your image or brand.
Advertising Hack #2- Don’t Underestimate Email
Email marketing hacks have been around for a long time, and it’s not going away anytime soon. One of the most encouraging facts for those considering increasing their use of email in marketing initiatives is that email marketing offers the greatest return on investment for small firms. Of course, that will only be feasible if the email is well-crafted, with short language and an appealing message, and offers content that recipients find helpful.
The ability to segment your email marketing approach to meet your consumer base is one of the most successful marketing tools. Marketers, for example, frequently utilize the Christmas season to provide incentives to their consumers, such as discount vouchers for those who left their website with an item in their shopping cart. Exit-intent pop-ups that ask visitors leaving your site to sign up for an email are highly effective content marketing tactics.
Marketing Hack #3- Utilize Video Content
Video has evolved into one of the driving forces and the coolest marketing hacks in digital marketing, and this trend does not appear to be diminishing. Videos are going to continue to account for an increasing amount of consumer content watched across all industries and categories.
Live and branded videos are two of the most popular video marketing trends right now, and people are always looking for new and innovative ways to engage their audiences with video content. The benefit of using live video is that it is interactive, allowing the audience to participate by phoning in or leaving a comment that may be replied to during a live session. Live video is expected to account for an increasing percentage of all video traffic by 2021, making it a fantastic approach for organizations that are continually thinking outside the box. It is important to make sure you are leveraging good video marketing tools to help you create and disseminate your content.
Advertising Hack #4- Draw People in With Novel Content
Your content will serve as cash for your marketing initiatives. While traditional blogs and articles are effective in generating traffic, merely writing material that informs your readers will not be enough. More and more companies understand the value of communicating with their target audience. In reality, many successful organizations are currently leveraging content that both engages and informs their audiences.
Novel content is one sort of material that is gaining popularity. This is content that is added to the traditional content like blogs, articles, ebooks, and videos. In the same vein as video, things like polls, quizzes, and competitions allow your audience to vote or express their ideas on a certain issue, letting you create content that engages them. Whatever dynamic multimedia content and engaging material you release, it should be relevant to your business objectives.
Marketing Hack #5- Don’t Shy Away From Influencers
Influencer marketing is a creative marketing strategy and has turned out to be the most easiest marketing hacks for gaining the confidence of your target audience by employing a familiar face and/or name to support your brand or product.
It is critical that you find the perfect influencer for your audience. You want to make sure that whomever you entrust your brand and company name to, they are the kind of person that you will be happy having represented you.
Advertising Hack #6- Make Sure Your Landing Pages Match Your Ads
When someone clicks on your ad, where you send them next may make or break your campaign. A landing page is usually one of the first impressions a prospect has of your organization. Optimizing your messaging, call-to-action, and other features of this first-impression page are critical for increasing the effectiveness of your advertising.
Because they provide individualized advertising experiences for the search user, consistency and message match are crucial qualities of an optimized search ad. The technique of matching ad content to the content of a landing page so that the message is reinforced in the prospect’s head and they believe it is relevant is referred to as message match.
Marketing Hack #7- Be More Data-Driven Than the Competition
Being data-driven is a must for digital marketers that want to stay competitive. Although Google Analytics is well-known, other web tools like Heap Analytics and Mixpanel can help you analyze your current and historical data, assign attribution, and ensure you’re getting the maximum potential ROI from your marketing activities.
Other platforms, such as Instapage, provide advertising attribution and built-in heat maps, allowing you to gain more valuable insights about visitor behaviour for increased lead generation.
Advertising Hack #8- Constantly A/B Test
A/B testing allows you to compare different versions of a website to see which one converts the best. You must test only one factor at a time (for example, long vs short prose, photos vs no images, red vs blue button, and so on) and perform the test until statistical significance is reached.
A/B tests are applicable not just to your website, adverts, and landing pages but also to split testing your pop-ups. The significance of A/B testing cannot be overstated. Changing anything as simple as the location of your pop-up or the content of your headline might result in a significant boost in leads. The main thing is to test and learn on a regular basis.
Conclusion
There are so many people out there telling you they have the answers when it comes to what to do and what not to do with your marketing that it can be hard to know what to listen to. There are, however, some tried and true techniques and hacks that really do make a difference. Above are some of the most widely respected and well-established that, when used frequently and properly, will help you reach and convert more people.
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