The best way in which realtors can do better business is to generate more leads through their business marketing strategies in whatsoever forms, email marketing or print marketing methods. For this, they will need to implement better SEO ideas. If you are experiencing a slump recently…
Try out these effective steps to generate more leads
You will not only have to create the best marketing strategy with a better website designed, content created and SEO tactics implemented, but you will also have to make the optimal use of the different social media channels.
These approaches will serve all your purposes for marketing your business. The better content on your carefully designed websites will typically serve two primary purposes namely:
- It will help you to convince your visitors to make a buying decision and do business with you and
- It will compel the search engines to rank your site high up in their search results pages.
On the other hands, when you use social media channels in the best possible way it will help you to reach out to more fans and followers across all the social media channels. If you provide a suitable link then they will be directed easily towards your website thereby increasing your organic traffic count. Both these strategies when blended together perfectly will result in more lead generation and higher conversion rate of visitors to prospective clients.
However, Instagram is considered to be the most effective and useful platform to showcase your product and services and use it for your marketing purposes. This is because this is essentially a photo and video sharing app with less or no text apart from your profile bio.
Photos and videos are the two most significant elements that can present a real estate property in the best possible way. People can get a clear view of the product without having to imagine it by reading the text on a website. This will create a better sensation in their brains facilitating and expediting their buying decisions.
Strategies to follow
However, it is not easy to ensure that each of these things increases the SEO ranking. You will have to do it correctly and therefore needs to follow the right strategies for your email campaign to be a success.
Well, you can always hire the services of experts such as Gramista for that matter but it is also advised that you know about the strategies that they will follow most commonly.
Email Marketing Strategies
- First of all, you will need to review the emails and therefore you will need to create a specific review generation strategy. Ideally, Google is the best place in the eyes of all search engines where you can get reviews. Find as many of your former customers as possible and ask them whether or not they will post a review for your products there. Make sure that these reviews are ideally not less than two hundred words. Therefore, ask them to go into more details if possible. Each of these well-crafted reviews will add successfully to the ranking algorithm.
- Secondly, you must focus on writing quality content in multiple numbers on the same subject. However, make sure that you use different keywords for each. For example, for one specific topic, you can focus on the quality of education as your keyword and for another piece, you may focus on the family-oriented area. This means in this way, people will end up at your site while searching for both and therefore increase traffic and business prospects. Though the content will appear to be different to them, the search engines will see these as linked to real estate search engine ranking or real estates in those specific areas.
- Thirdly, you must ensure that your content is localized by including as much city-specific content as possible. In addition to that, make sure that the information in the content is recent. Both these approaches will raise the chances of your site being ranked higher by the search engines. To make the content localized as well as interesting you must focus on annual festivals, local construction projects, and changes in city civic policies, including how life is in that area rather than focusing entirely on buying and selling of a property.
- Fourthly, you can write an e-book that will act as a guide to potential clients and will be very helpful for you to stage the properties for sale. Include all the things that a prospective buyer usually looks for while buying a home and be more specific so that the search engines may pick your site up. Since the search engines now look for more question-oriented topics for searching it is best that you have such a title that will answer to a specific question that a client will probably ask while buying a home.
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Follow a few specific strategies for Instagram
- Posting pictures of your listing – This is the best lead generation process as well as to get instant feedback. You will get to reach out to more people instantly as this platform is usually accessed on mobile devices. You can post as many photos on Instagram but choose the best ones only. Also, you may also post a short video clip.
- Use the variety of features – Instagram comes with a rich variety of tools and features that you must use to gain more leads and chances to get more email subscribers. These features will help you to take control of your accounts, manage your emails better, and make a better presentation of your images to display the message more consistently. Simplify the process by using programs such as Hootsuite that will allow you to plan your posts well in advance.
The fact that Instagram allows posting multiple photographs and video clips will provide enormous advantages of implementing a better email marketing strategy and social media plan to gain better leads.
Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.