Targeting your local customers calls for smart and efficient strategies that only cause a little information overload and overwhelm your target audience. When your ads come across as spammy, there’s a high chance that your potential customers will withdraw their interest in your brand and start looking for alternatives. Geofencing marketing can be a game changer in such scenarios. It is not only an effective way to reach your local target audience, but it also presents your brand with the opportunity to curate offers and promotions that are unique and meant for your local target audience. But what does geofencing mean? With geofencing, your business can advertise to consumers who are within a specified geographic area. It is a virtual barrier. Here are some Geofencing Marketing Strategy that will help your business attract more customers:
1. Create an Ad Copy That Hits the Sweet Spot Without Causing a Sugar Rush
An ad copy speaks to your customers way before they check your brand’s name. A dull, boring, and poorly researched ad copy will be a miss. Whereas a well-researched, thoughtful, and crisp ad copy carries the potential to flatter your target audience’s curious minds (and hearts) into learning more about your brand, its story of origin, and why they need it.
Adding a clear and actionable call to action button will ensure they know what to do next. You want your ad copies to grab attention and compel your target audience to engage with it.
Here are some effortless ways to make your ad copy resonate:
- Keep it real and relevant to their interest
- Segment your audience into demographics, location, behavior, and other vital information
- Create content that your audience is interested to see. Rub A/B campaigns to identify the best-performing ad sets and proceed with them.
2. Don’t Keep Your Geofences up at all Hours of the Day
Setting a time for your geofencing is critical to ensuring you are targeting your potential customers at the right time without overspending on your budget. For instance, running your ads during late hours (particularly on weekdays) has no benefit as your target audience might be sleeping or spending time with their family members relaxing and catching up with life.
However, if your business is active during night time, you will see more success running your campaigns during the night than running them during the day. Additionally, it is also important that you run ads when your business is open and operating to ensure if someone wants to visit or has a query, you can cater to them.
Also Read: Best Call To Action (CTA) Plugins
3. Carefully Pick the Locations for Your Geofencing Campaign
The location of your geofences plays a critical role in how your geofencing campaign yields (positive) results. If your geofences are not set up where your target audience is present, you will be missing out on capturing their attention and making your advertisement be seen.
You may end up generating unqualified leads that can dilute the effectiveness of your campaigns. Instead, consider carefully studying the area you are targeting and test-run campaigns before setting up solid geofences. Set the fences where your target audience is most likely to enter.
Also Read: Guide to Create Lucrative Call to Action That Can Get More Clicks
4. Fence a Smaller Area to Get More Benefits- Geofencing Marketing Strategy
The area to be geofenced shouldn’t be too large, as it can end up resulting in fewer leads than spends. It is always best to lower the fence size to be around a four to five-minute walk to your business.
This will ensure that whenever a local search is being made, your business pops us as the nearest one that is easy to reach. When your fence is too large, you will be attracting people who may not find your offer worth the value and would instead want to look for more local businesses.
5. Add a Compelling Call to Action Button
A call to action button or the CTA ensures your potential customers know the type of action they need to take to start taking services from your business. For instance, if your business deals with consultations, consider using a CTA that encourages customers to book a consultation with you. Make sure your CTAs are actionable and clear.
Parting Words- Geofencing Marketing Strategy
Geofencing is an incredibly effective way to reach your target customers while they are in your business’ proximity. It simplifies the way they find you and makes your services or range of products available. However, to ensure your geofencing yields fruitful results, be sure to set clear and smaller boundaries and add an actionable CTA.
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