Converting Blog Traffic to your business website is a great way to get more traffic to your website. Providing high-quality and knowledgeable content increases the interest level of your visitors. But how does one convert this traffic into leads? In this article, we present a few ways to convert your blog traffic into leads. It is best to use a suitable blend of all the points mentioned below to convert your blog traffic into leads successfully. Read on:
Converting Blog Traffic Into Lead Magnets
Lead magnets, in simple terms, are a way to obtain contact information from the people visiting your blogs. The basic idea of lead magnets is to ensure that your readers are not one-time visitors and instead become regulars on your website. A downloadable white paper, a message section, or a subscription to your newsletters are some of the ways to make use of lead magnets. Remember that your lead magnets will only be effective if they provide genuine value to the visitors. Someone who uses the message section to ask questions is expecting a response and hence will come back to your website looking for it. Remarketing: Remarketing refers to having your product ads follow your visitors even after they leave your website.
Meaning, if the visitor has looked at a certain product on your website and then visits other websites, they will constantly get ads for the product they had viewed. Several service providers like AdRoll, Perfect Audience, and ReTargeter can help you with remarketing on your website. As this is not a free service, you might have to monitor your expenses and return rate through remarketing regularly. Remarketing is a great way to keep your products in the eyes of potential buyers, but it does have some additional expenses to take into account.
Content Upgrades
Content Upgrades is a relatively new term in the marketing field, but it has been in use for quite some time. The basic structure of a content upgrade is providing your visitors with some bonus information in the blog, in the form of a .pdf file or an email.
So, in a well-written blog about a certain topic, mid-way through, you can offer a .pdf file of the materials or a rough draft of the process that can be directly sent to the visitors through email. This guarantees instant engagement between you and the visitor. Content upgrades add value to your website without any additional costs and effectively turn blog traffic into leads.
1. Webinars
You must have noticed that most of the bigger organizations, like Amazon and Myntra, have now started encouraging their sellers to provide short video clips along with images of the products they are selling. This is a great way to put a face to your product and increase viewer engagement. You may also create informational videos and a how-to guide for the products you are trying to sell. Creating webinars about your offer’s products and services is also a great way to establish your knowledge and expertise. You can also give the option of subscribing to these webinars and informational videos to the visitors. This can help boost new traffic and engagement on your website.
2. Special Promotions
Including special promotional techniques like discounts on specific products, or a free giveaway is a great way to bring the visitors back to your website. This gives them the feeling of exclusivity and standing out of the crowd. For newer businesses, it is recommended that you have these promotional offers on a more reserved schedule, as it may easily turn out to be expensive for your business.
Big-name brands, on the other hand, can afford to have promotional offers regularly, and leverage that into creating brand loyalty within the customers. Special Promotions usually work on the concept of FOMO (Fear Of Missing Out) as it can give the feeling of being in an exclusive group to your customers.
3. Call-To-Action
Call-To-Action refers to making the visitors stay on your website for as long as possible. This may include anything from a signup email box, a link to another related blog, or a webinar that they might be interested in. you can place them at the end of your blogs or in a recommendations column somewhere on your website. The longer the viewer stays on your website, the better the chances of them getting engaged with your website. You can also offer downloadable links, a direct link to the product your blog talked about, or a free trial to convert the reader into a buyer. Giving your readers a feeling of inclusion is the main aim of any Call-To-Action strategy.
4. Newsletters
Newsletters can help the viewers stay updated with what’s going on in your business. You can start a subscription for the viewers and regularly send out newsletters for your website. The signup option can be easily added at the top of your blog to make sure everyone who visits your blog is aware of the feature. Keeping the viewers updated about new products, webinars, or promotional offers through newsletters is a very effective way of getting them back to your website.
5. Email Marketing to Converting Blog Traffic
Email marketing is one of the oldest and most effective ways of engaging with your customers. Sending out regular emails to the customers about the products and services you offer ensures that you are still fresh in their minds. Just like newsletters, you can easily put a signup box on your blogs for the readers. Although you must be careful that you do not overwhelm your customers with many messages in their emails. Having a scheduled notification about your products and promotional offers will help keep the viewers engaged.
To Conclude, Converting Blog Traffic
It is a known fact that blogs work well for websites by bringing Converting Blog Traffic. When you provide value to your customers, your traffic is retained, and you can turn your readers into buyers. All this increases your sales and business and is an excellent way to ensure growth.
We hope you now have a clear idea of what methods work best for Converting Blog Traffic into leads. We hope this article has been helpful to you. Thank you for reading, and all the best!
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