Ashish Anubha Nov 11 2017

Page speed is defined as how fast the content of your page loads. Though similar, page speed is not the same as site speed. Site speed is the average of several sample pages on a website.You must have waited for long time for a website to load isn’t? Even I too hate buffering and slow speed. A website that load too slowly are majorly annoyed the users.
Have you ever spent a long time waiting for a website to load? Websites that load too slowly are major annoyances for users, as well as an impediment to your site ranking as well as it should in Google’s results.

A faster speed provides better user experience. It is noted that with every second of increased page speed, they saw a two percent increase in conversion. It is necessary for you to maintain the speed of your site. Now, ill discuss step by step what makes your website speed slow down and how to improve it-

1. Factors that slow pages down

page speed

With these persuasive statistics, you certainly want to make sure your site is loading quickly. Take into consideration a few ways your site might slow down. First, a heavy image page, especially on sites with responsive or high DPI images, can load slowly. Optimizing images can make your website more lightweight.

Another problem is if your web page has too many large files that must be downloaded. A JavaScript compression or minimization tool decreases your download size.

2. Check Your page load speed

page speed

If you need to check the speed of your website. Then there are hundreds of tools that load your website from various geographical locations and tell you exactly how long it took to deliver. But today I’ll only describe some of them.

  • PageSpeed Insights

This free tool by Google that analyses your website and provides a full breakdown of page load issues. From uncompressed images to bad CSS, it lists most factors that are preventing your website from loading as quickly as it could.

  • Google Analytics Plugin by Yoast

This tool can help you understand how quickly or slowly your page loads across different parts of the world and different browsers.

  • Web Page Test

It is another useful tool that lets you select a location and browser from which you can load your website. Thanks to its different locations and web browser options, this is a great tool for optimising for different areas and devices.

  • Pingdom Website Speed Test

It is another free tool that analyses your website’s load speed and provides lots of helpful optimisation data. Thanks to its helpful graphs, you can find exactly which files are slowing down your page’s load speed.

I hope you got the clear idea with the help of these tools how you can measure your page speed.

3. How much page speed matters to users

page speed

This is the most important factor if you are running an e-commerce store. page speed is incredibly important for user experience.Websites that load faster create a better experience for users, which often leads to increased conversions.  Page speed also impacts on sell. The better the user experience the more you sell. If your website e-commerce website having a faster page load speed means it’s easier for users to learn about your offers.

If it takes too long for your website to load when someone clicks on your ad, they’re more likely to give up and leave your website. Slow page speed also impacts on your brand image.

Poor website site experience can impact your customers, perception, and loyalty to your brand. Your brand presence will instantly get slow down. So, to keep yourself safe from all these dangers. You should know what makes your site speed slow and how to improve it.

4 . How to improve your site speed

page speed

Who doesn’t loves the fast site? Since every website is different, there isn’t a one-size-fits-all way to easily optimise your page load speed.Some websites serve lots of unique content and need to have a structure that makes this simple, while other websites only serve a few pages. Well, today I’m going to share with you some general tips which you must follow to make your website load faster-

  • Make sure you have a high-quality server that’s powerful enough to host your website.
  • Mark as important: If your website serves a global audience, use a content delivery network (CDN) to speed up content delivery by hosting images and video on several different pages.
  • It is essential to optimize your images and video so they’re as compact as possible.  Selective use of JPG, PNG and GIF image formats can cut your website’s images down to a significantly smaller file size.
  • Use tools like PageSpeed Insights, Web Page Test and google analytics plugin by Yoast that I already mentioned above. To find out if any scripts are slowing down your website.
  • Remove all the unnecessary plugins installed. Plugins and external scripts can significantly slow down your page load speed.
  • Always use effective caching plugin
  • With help of wp- optimize plugin you can easily optimize your WordPress data

5. Of Course Speed matters

Speed is one of the most important yet overlooked factors of conversion optimisation and SEO. I hope that I am very much clear with all my points. Still thinking don’t wait immediately check your site seed and increase it if it is slow. For any query feel free to comment below. Thanks for reading.

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