For businesses maintaining a blog, incorporating an email newsletter is more than just a distribution tool for content – it’s a strategic asset for understanding audience preferences and driving customer conversions. Email newsletters are proven to be instrumental in lead conversion, with 31% of B2B marketers acknowledging them as the most effective means to turn leads into customers. Additionally, small businesses find email marketing crucial for engaging with customers post-conversion, with 64% utilizing it for this purpose. Now, envision the convenience of sending out newsletters directly within the WordPress platform as you create compelling content for your site. This becomes a reality through the utilization of plugins, particularly the highly popular WordPress email plugin designed for WordPress. These plugins not only streamline lead generation but also empower you to segment contacts and nurture them into loyal customers, all seamlessly integrated within the WordPress ecosystem.
Guide to the Best WordPress Email Plugins
To ensure that WordPress becomes your all-encompassing solution for content distribution and email marketing, we’ve compiled a comprehensive list of the most exceptional WordPress email plugins.
1. HubSpot WordPress Plugin
The HubSpot WordPress Plugin is more than just a tool for forms and pop-ups; it serves as the gateway to a comprehensive set of features. Beyond the user-friendly drag-and-drop interface for creating forms and pop-ups, HubSpot takes a step further by seamlessly collecting submissions from any form existing on your WordPress site. These leads are automatically funneled into your CRM, allowing for swift initiation of nurturing strategies to transform them into loyal customers.
The plugin also integrates a live chat tool, enabling real-time engagement with site visitors and the potential to generate leads directly from these conversations. Additionally, the option to deploy bots comes in handy for addressing simple queries from visitors, ensuring continuous website support even during offline periods.
Upon a visitor submitting their information through one of your pop-ups, you gain the ability to automate a prompt kickback email, establishing immediate contact with the lead and delivering the promised content. For those seeking enhanced capabilities, there’s the option to upgrade to a paid version of Marketing Hub, unlocking the ability to start email communications with these contacts right away.
2. MailPoet
MailPoet stands out as one of the most favored free newsletter plugins for WordPress. Simplifying subscriber management, it offers easy importing of existing lists from your CRM or other marketing automation tools. Alternatively, you can opt to create forms and seamlessly integrate them into your site using widgets. The plugin’s intuitive drag-and-drop email editor is a standout feature, enabling the quick creation of responsive emails that ensure an impeccable display on various devices and email services.
MailPoet remains a free solution for users with a subscriber base of fewer than 1,000, and its capabilities expand significantly with an upgrade. Premium users unlock advanced features, including precise tracking of email opens and analysis of specific links clicked within the email. This valuable insight into engagement metrics enhances overall email marketing effectiveness, providing a comprehensive solution for WordPress users.
3. Newsletter
Newsletter emerges as a purpose-built email marketing tool exclusively designed for WordPress, encompassing all the necessary features to kickstart your email campaigns. This versatile plugin empowers you to effortlessly integrate a subscription form or pop-up into your site and leverage a user-friendly drag-and-drop builder to compose engaging emails. With multi-list targeting capabilities, you can effectively segment your leads, and the plugin streamlines the process of distributing newsletters to share your blog content.
Adding to its functionality, the Newsletter incorporates built-in reporting tools that offer a detailed overview of your email performance, allowing you to gauge precisely how your emails are resonating with your audience. The automation feature enables you to schedule newsletters at regular intervals, ensuring consistent and timely engagement with your subscribers. Additionally, Newsletter seamlessly integrates with other tools like Mailgun and Spark Post, providing the flexibility to optimize your email strategy based on your unique needs.
4. Sendinblue- WordPress Email Plugin
Sendinblue extends its cloud-based digital marketing tools to over 50,000 thriving companies globally, and its WordPress plugin seamlessly integrates the platform’s robust features directly into WordPress.
The Sendinblue WordPress plugin empowers users to effortlessly craft lead capture forms, manage subscriber lists, initiate and dispatch email marketing campaigns, and track success metrics over time through detailed reports. Featuring a user-friendly drag-and-drop email editor, the plugin allows for personalized email components, enhancing engagement with subscribers. In its free version, the plugin enables the sending of up to 300 emails per day.
A standout capability of the Sendinblue WordPress plugin is its incorporation of transactional email functionality. By utilizing the wp_mail function, users can leverage Sendinblue’s SMTP to send transactional emails. This proves invaluable for sending order confirmations or keeping customers informed about important changes to their accounts.
5. Sumo- WordPress Email Plugins
With an impressive count of over 60,000 active installations on WordPress, Sumo has become a favored choice, and rightfully so. Going beyond conventional features such as pop-ups, welcome emails, and automated drip campaigns, Sumo offers a diverse set of functionalities to actively contribute to business growth.
The plugin introduces a versatile “share” button that seamlessly integrates anywhere on your site, facilitating easy content sharing across social media platforms by site visitors. Moreover, Sumo integrates directly with WooCommerce, providing the capability to create discounts and exclusive offers, thereby increasing order value and reducing instances of abandoned carts.
In addition to its rich feature set, Sumo stands out by offering free customer support and personalized one-on-one onboarding for all users, ensuring that both free and paid customers extract maximum value from the plugin tailored to their unique requirements.
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6. Email Subscribers & Newsletters
The Email Subscribers & Newsletters plugin streamlines the process of keeping your subscribers informed about fresh blog content. This versatile tool allows you to seamlessly incorporate a subscription box into your site, providing real-time notifications every time someone signs up for your newsletter. Subsequently, you can leverage the plugin to notify your subscribers promptly upon the publication of a new post or curate customized newsletters to share your content.
Going beyond its notification capabilities, Email Subscribers and newsletters emphasize the integrity of your email lists. The plugin includes double opt-in functionality, ensuring that your communications are directed only to individuals genuinely interested in your website’s offerings. For added security, you have the option to integrate captchas into your subscription box, thwarting bots and preserving the quality of your email lists. Furthermore, the tool extends its functionality by offering list cleanup and spam testing services, contributing to the overall health and effectiveness of your email marketing endeavors.
7. Subscribe2- WordPress Email Plugins
Subscribe2 provides the convenience of sending notifications to your blog subscribers, offering a choice between simple notifications for each new post or a recurring digest of posts. The plugin allows for fine-tuning by enabling you to exclude specific post categories from your email notifications or even exclude individual posts selectively.
This versatile tool supports the creation of simple plain text emails or custom HTML emails, catering to your preferred communication style. For enhanced functionality, users have the option to upgrade to the paid service (weMail), which enables sending emails to contact lists in popular email service providers like Mailchimp, AWeber, and others.
8. Growmatik- WordPress Email Plugin
Growmatik goes beyond the conventional email plugin by introducing its Smart Emails feature, a tool designed to help you deliver precisely targeted emails to the right audience at the most strategic moments.
Using the intuitive drag-and-drop builder, users can effortlessly create visually appealing and responsive emails optimized for both mobile and desktop. Alternatively, for those with time constraints, there’s the option to choose from pre-made smart email templates suitable for a variety of businesses and use cases.
Once the email template is in place, the platform allows you to embed personalized product and blog lists into your smart emails based on individual shopping behavior and interests, thereby enhancing customer engagement.
With a selection of 30 dynamic keywords at your disposal, you can further personalize your emails. Whether incorporating simple attributes like personal details or more advanced ones like shopping specifics and on-site activity, you have the flexibility to tailor your emails to resonate with your audience. Additionally, the integration of discounts and coupons directly into your emails adds an extra layer of effectiveness to your email marketing strategy.
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9. OptinMonster- WordPress Email Plugins
The OptinMonster plugin, recognized for its widespread popularity and effectiveness, is designed to facilitate the expansion of your WordPress email list by attracting more subscribers through an array of pop-ups and static forms. The tool’s standout feature is its drag-and-drop editor, providing users with the flexibility to construct forms from the ground up or choose from a collection of pre-built templates.
What sets OptinMonster apart from other plugins is its robust targeting options. Utilizing exit intent technology, OptinMonster triggers a pop-up precisely when a user is poised to leave a page. The plugin also offers page-level targeting, empowering you to personalize content offers based on a visitor’s location and behavior on your site. This valuable data can then be leveraged to tailor your email campaigns seamlessly through integration with OptinMonster’s extensive list of supported email service providers.
10. Thrive Leads
Much like OptinMonster, Thrive Leads is laser-focused on accelerating the growth of your subscriber list. The tool offers an extensive array of pop-up types, including full-screen overlays and versatile multiple-choice forms. In addition to the standard targeting options found in email subscription plugins, Thrive Leads provides extra functionalities to maximize its effectiveness.
One standout feature of Thrive Leads is its A/B Testing capability. This allows you to conduct experiments to determine whether a different design or an entirely distinct content offer performs better. By leveraging A/B Testing, you gain valuable insights that enable you to fine-tune your approach and significantly boost your conversion rates.
Conclusion on WordPress Email Plugins
In the competitive realm of digital marketing, leveraging the right tools is crucial for success. The 14 WordPress email plugins highlighted in this blog offer a spectrum of features to cater to various needs. Whether you seek advanced targeting options, A/B testing capabilities, or seamless integration with popular email service providers, these plugins can transform your email marketing strategy in 2021 and beyond. Elevate your communication, engage your audience, and watch your subscriber list thrive with these powerful WordPress email plugins.
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