In today’s world of cut-throat competition, unless you are producing content that is relevant to your niche, you won’t be able to make a mark. When it comes to digital marketing, you cannot afford to get through with average strategies and poor choice of keywords. You got to be focused on the domain of business, take note of industry insights and follow all latest trends to stay ahead of the rest.

Most importantly, digital marketing has been embraced as a key contributor to success by various new-age business houses. These include quality dissertation help firms, online food delivery chains, E-commerce websites, and the likes.
You must be wondering about the secret formula that fuels their growth and market prospects. Most of the entrepreneurs count on the proficiency of online tools and software. This helps them automate and streamline the entire process of marketing, thus eliminating the limitations of manual labor.

Talking of the significance of digital marketing tools, what could be better than leveraging the potential of these nine incredible platforms? Each of these applications is capable of fuelling your online business in a way it is supposed to be.
Let’s explore them in detail,

1. Social Mention

Keeping track and improving your social media presence is a big thing in digital marketing. It can prove to be challenging if you lack the right tool and resource to streamline the process with needful automation. This is where the significance of Social Mention comes in.

Key Features:

• The tool allows you to measure four major metrics; namely, strength, passion, sentiment and reach.
• Allows real-time media search and analysis.
• Lets you conduct searches in categories such as blogs, microblogs, bookmarks, videos, images, and questions.

Pricing: Free.

2. Google Alerts

When it comes to fuel your digital marketing ambitions, you got to discover all social media platforms that can drive traffic to your site. And Google Alerts will serve this particular purpose with precision.

Key Features:

• Keeps you notified about the business and its products or services.
• Notifies you of customer activities, so that you can always know what’s on their mind.
• Google Alerts allows its users to receive information about new developments in the market and competitors’ activities.
• You can also keep track of what key figures or influencers on the internet are saying about your products, services and their pros/cons.

Pricing: Free.

3. Sales Navigator

Powered by LinkedIn, Sales Navigator is yet another effective digital marketing tool that helps you keep track of all market activities, the right people to approach and more. In addition, the platform allows you to reach and engage with your target consumers via advanced lead and company search.

Key Features:

• You can find sales leads and close deals with the right people.
• You get to engage with personalized outreach and initiate meaningful conversations with prospective clients and stakeholders.
• The platform comes with free access to informative industry-oriented blogs.

Pricing: Starts at $64.99 per month.

4. Facebook Audience Insights

You cannot expect to climb the ladders of success by ignoring the potential of Facebook in digital marketing. The social media networking platform currently accounts for more than 2.4 billion monthly active users. This clearly indicates the amount of exposure one can get by reaching out to the Facebook audience. This particular tool is here to solve this purpose on your behalf.

Key Features:

• You get to keep track of the number of people reached.
• You can analyze the number of clicks your posts have received.
• In addition, the tool allows for tracking the count of reactions, comments, and shares.
• It also allows users to monitor total content videos uploaded, shared along with viewing behavior details.

Pricing: Free.

5. Ahrefs

If you wish to analyze backlinks for free, then Ahrefs is the digital marketing tool you need. It is integrated with a premium database comprising more than 16 trillion links.

Key Features:

• The platform offers accurate competitor analysis.
• You get to run seamless keyword and backlink research with the tool.
• In addition, the platform allows content research, rank tracking, and web monitoring.

Pricing: Starts at $99 per month.

6. QuickSprout

This is one commendable digital marketing tool that can help you accumulate information and learn about sites that are similar to the one you have. As a result, you will be able to know what’s hot and what’s not in the industry. You just need to enter the URL of your competitor site and get started with its application for free.

Key Features:

• QuickSprout is dedicated to supporting all endeavors for online blogging, E-commerce, SEO, Email Marketing, Social Media Marketing and more.
• The users are also entitled to read through several industry-oriented blogs, perfect essay marketing tips and more.

Pricing: Free

7. Google Trends

You should keep track and develop search-friendly keywords in order to improve your digital marketing efforts. Unless you are accustomed to using trending keywords in business blogs and service pages, attracting the attention of a global audience will be difficult. This is exactly where tools like Google Trends come in.

Key Features:

• It allows you to search for keywords based on volume.
• You can identify the potential of various short and long-term keywords.
• The platform allows you to take Google trend lessons online.

Pricing: Free

8. SEMRush

Would you like to gain access to SEO, advertising and other content tools at the same time? Then SEMRush is the tool you need.

Key Features:

• The all-inclusive suite allows you to carry out advertising, SEO, and Social Media marketing seamlessly.
• In addition, SEMRush helps you with competitive research analysis.
• What’s more? It allows reporting and management as well.

Pricing: $99.95 per month

9. Headline Analyser

You cannot watch the graph growing upwards with weak content writing in your business. And no content writing endeavor is successful unless it has a strong and appealing headline. If you are currently in need of an ideal tool that can help you produce attractive headlines, then this is one platform that will come into play.

Key Features:

• The headline analyzer allows you to determine the effectiveness and reach of your content titles.
• In addition, the tool gives you a score and tips about how headlines can be made better.

Pricing: Free

In Conclusion

I hope the list of trending online marketing tools will give you an advantage over your competitors. Simply figure out the ones that will suit your niche and win more accolades in the near future.
Good luck!

Author Bio: William Shell a Writer and Enthusiastic blogger. He is also associated with a reputed company for the past couple of years. Here, he delivers law essay help to students on their requests. Besides being an active blogger, he loves to travel around the world.