Mankind has always thrived in a community. Eons after eons, this fact remains. The only difference is that now it is online; much like everything else.
So, what is an Online Community? And why do you need one?
Online Community consists of people who use the internet to share their interests with like-minded people. It is a safe space for people to get together and have enriching discussions. Such communities are without borders. It is a way for people to come together with the help of the internet.
In simple words, it is a platform where everyone shares their passions, makes relationships and interacts on a daily basis.
Communities can be public or private. They can be made keeping a range of goals in mind.
Imagine this: a community of book lovers, artists, or your brand and its customers! The possibilities are endless. In a nutshell, online communities are the easiest way to bring people together.
If you want to make your online presence on a separate space, you can easily build your online community using Reign BuddyPress Theme.
Listed below are some reasons to build an online community:
1. Helps to connect and belong:
In this day and age, if you do not have connections in the digital world, you are doing it wrong. With a community, you have a group of people that share your interests. This helps you to have meaningful conversations about a variety of topics, feel belonged and also gain knowledge. The discussions that happen in such a community facilitates strong bonds and ensures connectivity in the long term. Communities have always given its members a sense of belonging and online communities do the same.
2. Lower costs:
Like discussed before, the internet is an easy way to bring together a community. Creating an online community is simple and cost-effective! When an organization provides customer support online through their community, the support costs lower drastically. Moreover, by creating an online community and focusing more on the customer and their needs, the marketing costs are reduced. The members can help each other with their issues, provide tips and extend their knowledge about a particular topic, thereby supporting each other.
3. Provides answers to research questions quickly:
Researching is a tedious process. It can take several months to gather and analyze data. Communities make this procedure easier by helping you research ‘digitally’. It is much easier to ask relevant questions and get quality answers, within your time frame. All it needs is an ideal, engaging audience. With this, the projects of your organization are fast-tracked and customer-driven. Hence, one can compile quality and accurate data with the help of an online community that aids their research.
4. Bridges gap between company and customer:
To enhance your relationship with customers, it is crucial to have a continuous, digital presence. Online communities foster that by personalizing the bond between brands and their users. It is a new form of marketing! With an interactive online platform, you enrich your customers’ experience and increase your credibility. Brands can ensure that they are available online by answering customer queries, giving them an update on the current events of the brand and providing coupons and discount codes to loyal, long-term customers. Online communities act as an excellent strategy for customer retention.
5. Organic feedback:
Customers always have a lot to say. All an organization has to do is listen. For a brand, an online community becomes a ‘micro-tribe’. By simply observing the discussions consumers have with one another and the questions they ask the brand, one can get various answers about their product. Online Communities are a one-stop destination to receive direct and organic feedback about your product, blog, or anything you have created. Such feedback helps you to improve. Further, when the customer knows that its opinions are valued, it leads to a long term association with the organization.
6. Builds a stronger brand:
An online community is a low-cost, simple and, effective way to build a brand, enhance customer relationships and make the organization visible in the digital world. When you listen to your customer needs, they become the strongest advocates of your brand. Customers like to be heard and an online community facilitates that. It is important to regularly let customers know that they are a crucial part of the brand. With this, they become brand advocates in the long run and it helps your brand sustain amidst the competition.
Owned communities pave way for deeper connections with customers and help deliver value that stays for a lifetime. Individuals and corporates should take advantage of the concept and secure their place on the digital map!
So, what next? Create an online community today and start connecting!