No business owner wants to invest a lot of time and money into a website only for it to underperform. Website development companies can sometimes be manipulative in terms of how they market themselves. They may claim that building a website can 5x your business leads and bring a host of other attractive benefits. However, anyone with experience in the world of online marketing knows that it’s not that simple. According to Fit Small Business, one in five businesses claim that low traffic is the biggest website issue they face. This shows that you can build a good website, but getting results requires extensive maintenance and strategic content creation. In this context, Operation Technology notes that SEO Auditing Tools can identify problems that affect your website’s organic SEO performance.
Start Using SEO Auditing Tools
Are these really helpful? How? Let’s take a closer look.
Also Read: How To Run An Effective Local SEO Audit
1. They Help You Craft A Consistent User Experience
One of the most important aspects of search engine optimization is ensuring your visitors have a reliable experience. It goes without saying that a responsive and mobile-friendly website is a hallmark of a consistent website. SEO audit tools can help you with that in several ways. For instance, identify issues with mobile and multi-device compatibility.
Intuitive navigation is another objective if you want to aim for consistency. Users should be able to seamlessly navigate your website and find whatever it is they are looking for. Fixing these issues isn’t even that complicated. You can easily find a free SEO audit tool online to help you.
Audit tools are also known to help out with flagging inconsistent branding in terms of fonts, colors, or layout. This goes a long way in maintaining the professional image of your company.
2. Diagnosing Poor Performance Gets Easier- SEO Auditing Tools
Everyone knows by now that slow-loading pages frustrate users and lead to higher bounce rates. SEO audit tools often include performance analysis metrics, which help you identify elements that slow down your site.
Similarly, audit tools can perform site crawls to find broken links and inaccessible pages. Broken links and pages can be frustrating to users, considering how often they go unnoticed by website administrators.
There are many other ways audit tools aid with overall website performance. They can point out aspects like unoptimized images or oversights like failing to use browser caching.
Other times, poor servers can sometimes affect website performance. Audit tools may not directly point this out, but they can help identify bottlenecks that should grab your attention.
3. You Can Improve Keyword Usage and Optimization
These tools can be of big help when you want to take a closer look at your keywords. Not only do they help with keyword research and analysis, but they also look at keyword density to alert you of keyword stuffing.
Aspects like header tags and content structure can also be improved with the help of audit tool suggestions. They can check for proper content structure in the form of correctly formatted titles, headers, and meta tags.
Perhaps the most interesting benefit is their ability to point out content gaps and keywords that you haven’t optimized for yet. This gives you the chance to address the issue by commissioning new content.
Frequently Asked Questions
1. How often should I be performing SEO audits?
You should run small, basic checks on a monthly or quarterly basis. More comprehensive SEO audits can be less frequent at about twice or so a year. Remember to run an audit after important events, such as:
- When Google updates its algorithm
- When you have made significant changes to your website
- When you are facing increased competition
2. Do I need technical expertise to use an SEO audit tool?
Most audit tools try to keep things simple, but you will still need to understand the implications of the results. Some aspects like server statistics and website structure, will require you to have basic knowledge of HTML.
At higher levels, you might need to know how to analyze server logs and code issues. If you are not qualified in such areas, you can have a qualified team member take a look at it.
3. How long does it take to see results?
This is tough to answer as it depends on the nature of the changes made. Fixing technical issues and optimizing on-page elements should show immediate improvements. On the other hand, results from content improvement and building backlinks may take longer to show noticeable results.
Remember, getting results with SEO is a long-term strategy. In competitive niches, it may take several months to even years before you see steady growth. If your business is in such a niche, dig in for the long haul. Remember to keep monitoring your analytics and keyword rankings and tweaking them as needed. Slowly but surely, results will come.
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