The logo design of your website occupies a small but significant part of your overall presentation. Often the logo is one of the first images that can create a favourable impression on the minds of the viewer. This symbol also helps to influence the perception of your target audience. So, it becomes imperative for you to create a logo that imparts individuality and character to your website. The seven inputs described below will help you to create an impactful logo design which will suit your website in every way.
Decide on the General Design Type
Firstly, you need to decide on the basic design type of your logo. You may broadly choose between typographical and pictorial logos. There is also a third type which depicts the relation between brand and logo design symbolically. So, you need to decide on the type which suits the message you want to convey to your clients and enhance the brand value of your website.
In the course of your search, you might form an idea about the final design in your mind. Just to help you along, you may look for logo designs which have impressed you in the past. The idea behind this exercise is to get templates for your own unique logo design, so that you may incorporate the best features from impressive symbols that others are using successfully.
Do Focused Research
This is an important part of your exercise. To create an impact, you must be aware of the primary focus of your website. This will include awareness of your brand and the customer segment who want to target. Finding out about the previous such representations of the brand will also help a lot. So, you need to design a colourful and eye-catching logo in case you are promoting trendy fashion for the young crowd. Only by combining information about both the brand and the customer, you will be able to produce an impactful logo design.
Look for Off-the-Beaten-Path Designs
In today’s world, multitudes of design options are available at the touch of a button; you have the difficult task of finding a unique logo design. While copying designs is not a solution, you should always avoid stereotypes like choosing obvious logos like aeroplanes for an aviation company.
Keep the Design Simple and Scalable
In today’s world of multiple platforms, your website is bound to be viewed through different platforms and devices. So, it makes sense to have your logo design in a compatible style. A simple and scalable logo will not lose its design and colour even with the most basic devices. Also, a simple yet appealing logo looks great on paper too.
Use Correct Typography
This feature is often overlooked when we finalize a logo design. Yet, an improper font will undo all the good work put behind the selection and finalization of the logo. Be sure to choose typography which suits your logo’s overall appeal, instead of going blindly for latest trends and designs. Always keep the brand image and your target audience in mind before choosing fonts. One or two fonts on the brand would look the best; more will clutter the logo design.
Use Color Schemes Properly
The choice of colour also matters during your final choice of design logo. A proper colour scheme will enhance the overall appeal of the presentation. Also, different colour conveys different messages to the viewer.
Finally, after creating your final logo design, you need to wait for some time before you can judge the impact of its release. A good logo design will enhance the look and appeal of your website in the short run. It will become synonymous with your brand identity with time.