If you are someone who is looking forward to selling information to your users rather than selling services, then it is high time that you set up an online membership website. Online membership websites have become a great source of income for people these days. It also has a huge number of benefits. Let us have a look at some of the benefits of having an online membership website:
- An online membership website always scales better than service-based websites.
- The cost of adding new members to your website is quite low.
- Online membership websites have a really good profit margin. It will take your business to a new level.
- Membership websites also give very predictable revenue results. This will help you to determine the performance and growth of your business.
Online membership websites are not without their challenges. There are a number of pitfalls as well. So, here we are with a few reasons regarding why online membership sites often fail:
- They try to deliver too much in a very short while.
- Lack of proper sales and marketing strategies.
- They are unable to retain their members for a prolonged duration of time.
Here in our article, we are going to discuss the various stages of creating a membership website and all the challenges that you might be facing while running your website.
Stage 1: Growing your membership website
As soon as you think of starting an online membership website, the questions that come to your mind are how to design your membership website, how to create your signup forms, how to accept payments from your members and how how to get your first customers. This is the first stage of creating your membership website. This stage is most challenging as you do not know what exactly is going to work for your website and what people want from you. The major challenges that you might face in this stage are creating your website from the scratch, designing the sales pages, making a signup form, etc.
This stage also provides you with a number of opportunities. You will be able to think of new and exciting product ideas for your members. One of the biggest mistakes that most membership site owners commit in this stage is that they try to offer too much to their customers too soon. This should be avoided to the best of your ability. Stage 1 is all about learning new things.
A few suggestions for you:
- You may start with a small online course to test your ideas.
- You may sell your content by means of various life events.
- Offer free content to your users.
- Record interactive webinars for your members.
Also Read: SEO Mistakes To Avoid in 2020
Stage 2: Increasing your sale
Once you have successfully designed your website, the next thing that comes to your mind is how to increase the sale on your website. Stage 2 is all about sales and opportunities. One problem that you might face in this stage is not having sufficient members to run your business. The most important challenge is to find leads and convert them to potential customers. Stage 2 also gives you the opportunity to create sales momentum and drive more customers to your website. A successful membership website does not sell its services to the customers individually. Instead, their services are so approachable that the customers directly come to them.
A few suggestions for you:
- Try to focus on your sales strategies.
- Focus on your existing clients to gain new clients.
- Try to use membership opportunities as an upsell.
Stage 3: Scaling your website
Next, you need to scale your website to increase profit. This is no doubt the most important stage of running a successful membership website. While trying to increase sales, you may end up losing a lot of customers. An important challenge is to improve your customer experience to increase their retention. This stage also has a lot of opportunities for you to give your members a seamless experience on your website. You should focus on ways by which you can make your website a better one.
A few tips for you:
- Try to include gamification elements on your website to make it more interesting.
- Make the onboarding process easier for your users.
- Create an online community where the members can interact with one another.
Stage 4: Maintaining your website
Once you have created a successful membership website, you need to maintain it by retaining all your customers and facing new challenges. While running your website, sometimes you may feel that your sale is gradually going down and your customers are losing interest. This must not be the case. You must think of new and creative ideas to keep your users glued to your membership website. One of the biggest challenges is to create new products and sell them to your customers. In this stage, you will gradually learn how to come up with new product ideas to improve the lifetime values of your customer. You may also opt for guest posting.
A few tips for you:
- Try to include new products every now and then.
- Always look for opportunities to upsell.
- Post advanced content for your users.
So this was all about it. Creating and running a membership website is both challenging and exciting. However, if you have the right marketing strategies, success isn’t very hard to achieve.