Looking out for the ways to Generate leads via blog? Let’s rewind in the late 1990’s, when the Internet was not evolved, at that time blogging was done through small domains used for online journals and diaries. Thoughts change due to the rising rate of business on the Internet. Nowadays blogging become one of the key factors in terms of business for generating money directly or indirectly.Today’s world every blogger is searching the ways to generate leads for its blog because money is the thing which you can’t ignore. So, bloggers, there’s more to business blogging than just that.
You also need to include a few tactics to help you bring in the leads you want. Here we go –
- Identify your Blog Purpose and its Audience
- Use your Blog as an Add-On to your Main Website
- Reason to Believe
- Use CTA on your Blog Posts
- Use killer headline to your Blog
- Include Social Media with your Blog
- Use Popup
1. Identify your Blog Purpose and its Audience
First and most important part to generate lead via the blog. You have to be very clear about the purpose of your blog. Are you planning to build a brand or are you hoping to drive traffic to specific landing pages? Are you hoping to generate ad revenue or are you focusing on affiliate marketing?Be specific. Before writing a blog you need lots of research about the topic you are going to write.
Second most important part is your Target audience. You need to know exactly who you’re targeting with your blog and what makes them stick to your content. Is the information related to your target audience?You first need to understand their mindset what they want?and what solution are you giving to them?these the certain points you need to focus on.
2. Use your Blog as an Add-On to your Main Website
Target audience who visit your business website they will get see your blog and make a better experience with your company, results your company brand value will increase and traffic. Always maintain your blog as a subdomain of your main domain. (for ex- XYZ like blog.website.com).
3. Reason to Believe
This point is very important to provide believe to your audience. How? We all know how essential our audience we can not let them go. To get the data of customer you integrated the opt-in form into your web pages and it’s good.But the question arises are you doing good enough to encourage subscriptions? And we all know that how customer data is important for our business. To get the data of customer you integrated the opt-in form into your company page and it’s good but the question arises are you doing good enough to encourage subscriptions?
I think no.Nowadays everyone is in search of the free word so as your target audience. The simplest way is a free trial offer. This usually works best for service or subscription-based businesses. Discount is slightly easier but has the same effect which gives you leads. Not working still! Give them a free physical gift. That’s cheap, easy to ship, and points the recipient back towards the brand.Provide the e-course book that will allow them to improve and grow. Trust me! this will helps you to generate leads via blog.
4. Use CTA on your Blog Posts
Always add a Call to action before posting your blog. You always remind your viewers that you are best in the market, so, give a push to your customers, after all, it’s your duty. Try to add a call to action whenever possible on your social networking platforms.Just as you want to create shareable content, it’s important to ask people to get engaged. Include something as simple and catchy to share the post.
For example, write, “If you found worth, please share, like and comment .” Or “If this speaks to you, share it with your audience as well!” You may also want to invite people to comment.If you’re writing a post, like this one, how to generate leads via blog, try including a link in the text of your post.
5. Use Killer Headline to your Blog
The headline is most important part of the blog. Use killer headline for your business blog because every blog post creates a new page on your site, and every new page creates another opportunity to boost your ranking on different search engine page.So if your headline will be more engaging and catchy your target audience will stick to your blog and even to your company website.
6. Include Social Media with your Blog
Social media is getting more and more amazing day by day. You can do anything easily. To attract more traffic for your company blog social media platforms are always the best option, through which you can generate leads via blog. So, make your blog social sharing with Facebook, Twitter, LinkedIn. This will help your readers to share your blogs on different social media, whichwill help you to target new customer for your business.
7. Use Popup
You’ve might have experienced them in past. Exit intent popups are the screens that suddenly emerge when you’re getting ready to close out a page or go to another tab on your browser. While these popups can be a little annoying, they tend to work. Your viewers looking for the way out from your blog. His attention is on the pop-up showing on the screen. Don’t panic display a popup and try to convince them that you are the best.
Convert popups that offer free content, a clearly defined goal. Use exit-intent popups and track the results. If they seem to be working, then continue to leverage them as part of your lead generation strategy.WordPress blog users can take advantage of plugins like popup Domination, WP subscribers, and many others.
Satisfied? I hope the above-mentioned point will help you to generate traffic for your business. If I missed any important point about generate leads via blog then mention your suggestion in the given below comment box.Even there are a lot of ways to create attractive content. Thanks for reading.[/vc_column_text][/vc_column][/vc_row]