WordPress Vs Thinkific Vs Podia: Best Platforms To Create Online Course In 2024

WordPress Vs Thinkific Vs Podia

In online course creation, selecting the right Learning Management System (LMS) platform is pivotal for success. WordPress, Thinkific, and Podia stand out as leading contenders, each offering unique features and advantages tailored to diverse user needs. As we delve deeper into the comparison of these platforms, it becomes evident that understanding their strengths and limitations is crucial for educators seeking to establish a thriving online learning environment.

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What Is The LMS Platform?

The term “LMS platform” stands for Learning Management System platform. An LMS platform is a software application or web-based technology used to manage, deliver, and track educational content and training programs. LMS platforms are commonly utilized in educational institutions, corporations, and online learning environments to facilitate the creation, organization, and administration of courses or training modules.

Key features of an LMS platform

Course Creation: Tools for creating and organizing course content, such as lectures, assignments, quizzes, and multimedia materials.

User Management: Capabilities to enroll and manage learners, instructors, administrators, and other stakeholders.

Content Management: Features for uploading, storing, and organizing educational resources, including documents, videos, and presentations.

Assessment and Grading: Functionality for creating assessments, quizzes, and assignments, as well as tracking learner progress and grading submissions.

Communication and Collaboration: Tools for facilitating communication and collaboration between instructors and learners, such as discussion forums, messaging systems, and video conferencing.

Reporting and Analytics: Reporting tools to track learner engagement, progress, and performance, providing insights to improve course effectiveness.

What Is WordPress?

WordPress is a versatile and widely used content management system (CMS) renowned for its flexibility and extensive customization options. While primarily known for building websites and blogs, WordPress can also serve as a powerful foundation for creating an LMS platform. Through the use of specialized plugins and themes, WordPress can be transformed into a robust learning management system, enabling users to create, manage, and deliver online courses efficiently. With its user-friendly interface and vast ecosystem of plugins and themes, WordPress offers educators and course creators the flexibility to tailor their LMS platform to their specific needs and preferences, making it a popular choice for those seeking to establish a dynamic and engaging online learning environment.

What Is Thinkific?

Thinkific is an all-in-one online course platform that enables users to create, market, and sell online courses and digital products. It provides a user-friendly interface and a comprehensive set of features for course creation, allowing users to design multimedia-rich lessons, quizzes, surveys, and assignments. Thinkific provides built-in marketing tools, including customizable sales pages, email marketing integrations, affiliate marketing, and analytics to help users promote and monetize their courses effectively. With its focus on simplicity and functionality, Thinkific is a popular choice for educators, coaches, and entrepreneurs looking to launch their online courses and scale their online businesses.

What is Podia?

Podia is an online platform that empowers creators to sell digital products and online courses. It provides an all-in-one solution for creating, hosting, and marketing digital content, including courses, memberships, downloads, and webinars. With Podia, users can easily create customizable storefronts to showcase their products, set pricing, and manage customer payments. The platform offers features such as drip content scheduling, multimedia lesson creation, quizzes, and discussion forums to enhance the learning experience for students. Podia is known for its simplicity, user-friendly interface, and excellent customer support, making it a popular choice for creators seeking to monetize their knowledge and expertise online.

Comparison Table

Criteria WordPress Thinkific Podia
Ease of Use Requires technical knowledge, plugins User-friendly interface User-friendly interface
Customization Highly customizable with themes/plugins Limited customization options Decent customization options
Course Features Depends on plugins A comprehensive set of features Essential features
Marketing Tools Numerous plugins and integrations Built-in marketing tools Email marketing, affiliate marketing
Pricing Free (with hosting and add-on costs) Various pricing plans Various pricing plans
Support Community forums, developer support Email, phone support, knowledge base Email, live chat support

WordPress Vs Thinkific Vs Podia

Choosing the best platform for online courses depends on various factors such as your specific needs, budget, technical expertise, and desired features.

Let’s compare WordPress, Thinkific, and Podia across several key criteria:

Ease of Use

WordPress: WordPress offers flexibility and customization options, it requires more technical knowledge to set up and manage compared to dedicated course platforms.

Thinkific: Thinkific is known for its user-friendly interface, making it easy for beginners to create and manage courses without coding skills.

Podia: Podia also provides a straightforward interface with intuitive course creation tools, suitable for users with varying levels of technical expertise.


WordPress: WordPress offers extensive customization options through themes and plugins, allowing you to tailor your course platform to your exact specifications.

Thinkific: Thinkific allows some customization through themes and branding options, but it’s not as flexible as WordPress.

Podia: Podia offers decent customization options for branding and design but may not be as extensive as WordPress.

Course Features

WordPress: Course features on WordPress depend on the plugins you choose. There are various plugins available for creating courses, but you might need to integrate multiple plugins for desired functionality.

Thinkific: Thinkific provides a comprehensive set of course features, including multimedia lectures, quizzes, surveys, certificates, and drip content.

Podia: Podia offers essential course features like multimedia lessons, quizzes, and drip content, but it may lack some advanced features compared to Thinkific.

Marketing Tools

WordPress: WordPress offers numerous marketing plugins and integrations for email marketing, SEO, and social media, allowing you to create effective marketing campaigns.

Thinkific: Thinkific includes built-in marketing tools such as email marketing, affiliate marketing, and integrations with third-party marketing platforms.

Podia: Podia provides email marketing tools, affiliate marketing, and the ability to create sales pages, but it may have fewer integrations compared to WordPress and Thinkific.


WordPress: WordPress itself is free, but you’ll need to pay for hosting, domain, and possibly premium plugins/themes, which can add up.

Thinkific: Thinkific offers various pricing plans starting from a free plan with limited features to higher-tier plans with more advanced features. Transaction fees apply on the lower-tier plans.

Podia: Podia also has different pricing plans starting from a basic plan to higher-tier plans with additional features. There are no transaction fees on any of the plans.

Support and Resources:

WordPress: Support for WordPress depends on community forums, documentation, and support provided by plugin/theme developers.

Thinkific: Thinkific offers customer support via email and phone, along with a knowledge base and community forum.

Podia: Podia provides customer support via email and live chat, as well as extensive documentation and resources.

Pricing And Licensing Feature Comparison

Here’s a comparison of pricing and licensing features for WordPress, Thinkific, and Podia:


Pricing: WordPress itself is free to use, but you’ll need to pay for hosting, domain registration, and possibly premium plugins/themes.

Licensing: WordPress is open-source software, meaning it’s freely available for anyone to use, modify, and distribute. Most plugins and themes for WordPress are also available under various licenses, including open-source licenses and commercial licenses.


Pricing: Thinkific offers various pricing plans, including a free plan with limited features and paid plans starting from a monthly subscription fee. The pricing depends on the features and the number of active students.

Licensing: Thinkific is a subscription-based service, meaning users pay a monthly or annual fee to access the platform’s features and services. There are no additional licensing requirements for course creation or content hosting.


Pricing: Podia also offers various pricing plans, including a basic plan with limited features and higher-tier plans with additional features. The pricing is based on a monthly or annual subscription fee.

Licensing: Similar to Thinkific, Podia operates on a subscription-based model, where users pay for access to the platform’s features and services. There are no additional licensing requirements for creating or selling digital products.

Which Plugin Is The Best And Why?

Choosing the best platform for online courses depends on various factors such as your specific needs, budget, technical expertise, and desired features. When comparing plugins for WordPress, Thinkific, and Podia, it’s essential to consider how they align with your requirements for course creation, management, and marketing.

Here’s a brief overview of each platform’s plugin options:


Plugin: Some popular LMS plugins for WordPress include LearnDash, LifterLMS, and WP Courseware. These plugins offer extensive features for creating and managing online courses directly within the WordPress ecosystem.

Advantages: WordPress plugins provide the flexibility to customize your online course platform using the vast library of WordPress themes and plugins. They also offer control over your data and website hosting.


Built-in Features: Thinkific is an all-in-one platform, meaning it doesn’t rely on external plugins. Instead, it offers a comprehensive set of built-in features for course creation, hosting, and marketing.

Advantages: With Thinkific, you get a seamless and integrated experience without the need to manage separate plugins or worry about compatibility issues. The platform is designed specifically for online course creators, offering ease of use and robust functionality.


Built-in Features: Similar to Thinkific, Podia is an all-in-one platform that doesn’t rely on external plugins. It provides a range of built-in features for course creation, membership sites, digital downloads, and email marketing.

Advantages: Podia offers simplicity and convenience, with a focus on providing a user-friendly experience for creators and students alike. The platform streamlines the process of creating and selling digital products, including online courses.

Choosing the Best Plugin

WordPress: If you prioritize flexibility, customization options, and control over your website, a WordPress plugin like LearnDash or LifterLMS may be the best choice. However, this option requires more technical expertise and involves managing your website’s hosting and security.

Thinkific and Podia: If you prefer a more straightforward approach with built-in features and integrated hosting, Thinkific or Podia would be suitable options. These platforms offer ease of use, comprehensive functionality, and dedicated support for online course creators.

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Final Thought

Choosing between WordPress, Thinkific, and Podia for online course creation, boils down to your priorities and preferences. WordPress offers unparalleled customization and flexibility through plugins but requires more technical expertise and management. Thinkific and Podia provide all-in-one solutions with user-friendly interfaces and comprehensive features tailored specifically for course creators. Thinkific stands out for its ease of use and robust functionality, while Podia emphasizes simplicity and convenience.

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