Now it is easier than ever to become a blogger and share thoughts and experiences with others. College students can write about their studying process, and young mothers often describe their motherhood journey, freelancers share some tips and tricks… The possibilities are endless.
But there are also lots of challenges in blogging. One of the major ones is the lack of an audience. So, how to make any blog more popular and make sure that lots of people visit it? Is there any magic formula? The answer is no. Growing a blog audience requires time and dedication, not magic.
But there are some tips and tricks which help to attract more audience to any blog. If used consistently, these pieces of advice can help in growing a blog audience. The key here is to stay dedicated and really put a heart into it.
Advice 1: Come Up with a Quality Content
…and do it every time you post something new. Sure, it is far from easy to come up with high-quality content at the same time. Sometimes there will be a temptation to write a mediocre blog post and call it a day.
Instead, you can consider other options. For instance, you’ll be amazed to know the statistics on how many people do turn to college admission essay writing service when it is necessary. The same solution may work out here – if you are not really sure about the ability to provide high-quality content each time, think about some plans B, like outsourcing a few materials to the professionals.
Still, we can not stress enough how important it is to really put heart into every blog post.
It does not only make the blog audience more satisfied. Coming up with high-quality blog posts is a sure way to become an opinion leader in a particular sphere.
But how to make every piece of content worth reading? There are lots of options. Authors can use reliable data, supplement blog posts with other media, such as videos, images, or GIFs. They can even go as far as interviewing interesting people or arranging a podcast.
Advice 2: Blog Consistently
Yes, it is that simple. Blogs that publish content on a regular basis perform better and gather audiences quicker, compared to blogs, authors of which post inconsistently.
However, it can be a challenge to keep up with a publishing schedule. Especially if the author is a busy college student or a young mother. If so, it is important to consider how much time can be dedicated to a blog and how long does it take to write a post. After that, an author can create a blog editorial calendar.
Note: the key here is not frequency. It is consistency. If you are a college student who is studying hard and can come up with one blog post per week — it is ok. The most important thing is to stick to this “one post per week routine” to ensure a steady presence in a blogosphere. Ultimately, it will lead to audience growth.
Advice 3: Become a Guest Blogger
At first, let’s establish what guest blogging is. Basically, it means that an author of a particular blog offers the service of writing the post for other resources. The content should be related to the author’s expertise. These resources, in turn, will put a link to a blog on their website.
Guest blogging is a great way to promote yourself and attract an audience. But there are some essential things to consider.
First and foremost, it is crucial to do some research. The blog author has to find reliable resources that accept guests posts and have a relevant audience. By doing so, one will attract the necessary readers.
Another aspect is quality. Just as with one’s own blog, it is crucial to write high-quality guest blog posts.
Do not consider guest blogging just as a way to get some links to the blog. Instead, think about it as a chance to show off some expertise and build a strong online presence.
Advice 4: Social Media Comes to Rescue
Social media and blogging go hand-in-hand. Channels and platforms such as LinkedIn, Instagram, Pinterest, can attract a larger audience to any blog. The key here is to know who the audience is and where to catch its attention.
For example, 71% of young adults use Instagram daily. So, it serves as a great platform to promote blogs, dedicated to various topics that the readers (or, rather, viewers) are interested in. The topics can be fashion, beauty products, college life – the sky is the limit.
On the other hand, promotion via Pinterest is a great option for do-it-yourself (DIY) blogs. People often turn to Pinterest to search for some ideas, so using this channel can attract a relevant audience to such blogs.
The most critical thing is conducting some research and getting to know which social media are popular among potential blog audience. There is no need to use all social media channels at once. One or two will suffice, but they have to be chosen wisely and after thorough research.
Advice 5: Reconsider the URL
It may sound weird, but there is particular anatomy of the URL to stick to. Why? The answer is simple – to improve search engine optimization, which helps to get some quality traffic from search engines, such as Google.
URL is the first thing that the search engine will spot while analyzing a blog post. So, it is important to use some keywords in it and make it readable both for machines and humans.
For example, http://student-blog.com/college/studying-at-college-what-to-expect is better than http://student-blog.com/college/2YhSXTEw. Using keywords instead of random numbers allows the search engine to rank this blog post higher. Ultimately, it will bring more users to a site.
Sure, there are many more components of blog posts that can be optimized like titles, headings, and other elements. If so, it is worth to dedicate some time and study the basics of SEO optimization. In the long run, it will significantly benefit any blog.
Final Words On Getting More Audience to Your Blog
Blogging is a great way to share some thoughts and ideas with others. It is worth to invest time and dedication to create a high-quality blog and attract the audience.
There is no magic pill or a sure answer on how to do it. Writing a blog is a personal journey and will be different for a professional essay writer, a college student, or a housewife. But there are some pieces of advice which help to promote any blog.
Writing high-quality blog posts, being constantly present in a blogosphere, guest blogging — all these tips will help to attract a bigger audience. The key here is to stay dedicated and work on the blog regularly.