Easy Digital Downloads vs Ecwid: Detailed Comparison of Ecommerce Plugins

Easy Digital Downloads vs Ecwid

Introduction – Easy Digital Downloads vs Ecwid

Easy Digital Downloads specializes in simplifying the process of selling digital goods, providing a tailored solution for businesses focused on downloadable products. On the other hand, Ecwid offers a versatile platform that supports the sale of both physical and digital items, embedding seamlessly into existing websites and providing user-friendly options for customization and expansion. To make an informed decision, it’s essential to understand the strengths and limitations of each platform and align them with your business needs. In this comparison, we’ll delve deeper into the features, benefits, and ideal use cases for both Easy Digital Downloads and Ecwid.

Easy Digital Downloads

Easy Digital Downloads (EDD) is a WordPress plugin designed to facilitate the sale and management of digital products on your website. It offers a streamlined and specialized platform for selling downloadable goods such as software, ebooks, music, and other digital content. EDD provides tools for product management, payment processing, and customization, making it a suitable choice for businesses focused on digital product sales.


Ecwid is a versatile e-commerce platform that enables individuals and businesses to create online stores easily. It can be embedded into various website platforms, allowing you to sell both physical and digital products. With a user-friendly interface, Ecwid offers options for customization, payment processing, and integration with different online channels, making it a convenient choice for those looking to establish an online presence and sell a diverse range of products.

Comparison of Easy Digital Downloads vs Ecwid

Certainly, let’s delve into a more detailed comparison of Easy Digital Downloads (EDD) and Ecwid across various aspects:

1. Focus:

Easy Digital Downloads (EDD):

  • EDD is specifically designed for selling digital products, making it highly efficient and specialized in managing downloadable goods.
  • It provides tools and features tailored to the needs of businesses selling software, ebooks, music, and other digital content.
  • The platform is optimized for handling the unique challenges of digital product sales, such as secure file delivery and license management.


  • Ecwid caters to a broader range of products, supporting the sale of both physical and digital items.
  • It provides a versatile platform for businesses that want to sell a variety of products, making it suitable for online stores with diverse offerings.

2. Integration:

Easy Digital Downloads (EDD):

  • EDD is a WordPress plugin, which means it seamlessly integrates into WordPress websites.
  • It leverages the existing ecosystem of WordPress themes, plugins, and customization options.


  • Ecwid is designed to be embedded into various website platforms, including WordPress, Wix, Joomla, and more.
  • This makes it a great option for those who want to maintain their existing website design while adding e-commerce functionality.

Reign WordPress Theme

3. Product Types:

Easy Digital Downloads (EDD):

  • EDD specializes in digital products, such as software, ebooks, audio files, and more.
  • It offers features like secure file delivery, customizable download links, and license management.


  • Ecwid supports the sale of both physical and digital products.
  • This flexibility makes it suitable for businesses that offer a mix of tangible goods and downloadable content.

4. Customization:

Easy Digital Downloads (EDD):

  • Being a WordPress plugin, EDD benefits from the wide range of customization options available in the WordPress ecosystem.
  • You can customize the appearance and functionality using themes and plugins.


  • Ecwid offers customization options as well, allowing you to adjust the look and feel of your store.
  • However, the level of customization might be somewhat limited compared to EDD on a WordPress platform.

5. User-Friendliness:

Easy Digital Downloads (EDD):

  • EDD is user-friendly for those familiar with WordPress and its ecosystem.
  • It might have a steeper learning curve for beginners without WordPress experience.


  • Ecwid is known for its user-friendly interface and easy setup.
  • It caters to both beginners and those with more technical knowledge.


Also Reads: The Top 10 WordPress Plugins For eCommerce Success 2023


6. Additional Features:

Easy Digital Downloads (EDD):

  • EDD offers a variety of extensions and add-ons to enhance its functionality, including payment gateways, email marketing integration, and more.
  • The focus on digital products means it may lack certain features required for physical product sales.


  • Ecwid provides features like mobile responsive design, options for different payment gateways, integration with social media, and multi-language support.

7. Pricing:

Easy Digital Downloads (EDD):

  • EDD offers a free core version, but many advanced features and extensions come with a cost.


  • Ecwid has a free plan for small businesses and individuals, but as your store’s needs grow, you may need to consider premium plans with additional features.

8. Scalability:

Easy Digital Downloads (EDD):

  • EDD might be more suitable for smaller businesses that focus exclusively on digital products.


  • Ecwid’s versatility and ability to handle both physical and digital products make it a scalable solution for a wider range of businesses.

Cost Comparisons – Easy Digital Downloads vs Ecwid

The cost comparison between Easy Digital Downloads (EDD) and Ecwid can vary based on factors such as the size of your business, the features you require, and your growth plans. Below is an overview of the cost structures for both platforms:

Easy Digital Downloads (EDD):

  • EDD itself is a free plugin that you can install on your WordPress website.
  • However, many additional features and extensions come with a cost, and the pricing can vary for each extension.
  • The cost of extensions might include payment gateways, email marketing integrations, software licensing, and more.
  • Extensions can be purchased individually or as part of bundles, depending on your needs.
  • It’s important to check the individual pricing of the extensions you require and factor those costs into your budget.


  • Ecwid offers a variety of pricing plans, including a Free plan, Venture plan, Business plan, and Unlimited plan.
  • The Free plan is suitable for small businesses with basic needs and limited products.
  • The Venture plan is designed for growing businesses and starts at a monthly fee. It offers more features and support for up to 100 products.
  • The Business plan includes additional features and supports up to 2,500 products.
  • The Unlimited plan is suitable for larger businesses with an extensive product range and high-volume sales.
  • Ecwid’s pricing is structured on a monthly basis, and the costs increase as you move up to plans with more advanced features and higher product limits.


Also Reads: Ecwid vs BigCommerce: Best WordPress E-commerce Plugins


Which Is The Better Plugin For The User?

Determining which plugin is better, Easy Digital Downloads (EDD) or Ecwid, for a user depends on the user’s specific needs, preferences, and the type of products they intend to sell. Let’s have some scenarios to help you decide:

Choose Easy Digital Downloads (EDD) If:

  • You are exclusively selling digital products such as software, ebooks, music, or other downloadable content.
  • Your website is built on WordPress and you want a solution seamlessly integrated with your existing WordPress site.
  • You prefer a specialized platform tailored for digital product sales.
  • You are comfortable with more technical aspects and have some familiarity with WordPress.

Choose Ecwid If:

  • You want to sell a mix of physical and digital products.
  • You need a platform that can be easily embedded into various website platforms, including WordPress and others.
  • You’re looking for a user-friendly solution that’s relatively easy to set up and maintain.
  • You value flexibility and want the option to expand your product offerings in the future.
  • You might not have as much technical expertise or familiarity with WordPress.

Ultimately, the “better” plugin depends on your individual requirements and preferences.

BuddyX Theme

Conclusion – Easy Digital Downloads vs Ecwid

In conclusion, choosing between Easy Digital Downloads (EDD) and Ecwid depends on your specific business requirements, goals, and familiarity with different platforms. Here’s a recap to help you make your decision:

Easy Digital Downloads (EDD):

  • Ideal for businesses exclusively selling digital products like software, ebooks, music, and downloadable content.
  • Seamlessly integrates with WordPress, providing specialized tools for digital product sales.
  • Offers a range of extensions for added functionality and customization.
  • Best suited for users with some technical knowledge and familiarity with WordPress.


  • Suitable for businesses selling a mix of physical and digital products.
  • Can be embedded into various website platforms, providing flexibility in integration.
  • Known for its user-friendly interface and easy setup.
  • Offers a free plan for small businesses and individuals, making it accessible to startups.
  • Great for users who want versatility and plan to expand their product offerings.

Ultimately, the choice depends on the nature of your products, your technical comfort level, and your growth plans.

Interesting Reads:

WP EasyCart vs Shopify: WordPress E-commerce Plugin (Full Comparison)

WordPress 6.3 Upcoming Release- A Comprehensive Guide to All the Essential Details.

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