Like any other social media user, you might have scrolled through posts featuring motion graphics.
It is a short video animation, digitally developed by motion graphic designers using text, images, and sometimes both.
Creating Motion Graphics For Social Media
It is considered a valuable marketing strategy by campaigners and anyone looking to commercialize their services and products through social media platforms.
Through this article, we will explain and help you understand how to create attractive motion graphics for your social media.
5 Tips and Tricks to create motion graphics for social media
It won’t be a far-fetched idea to think that with such a higher concentration of over 3.6 billion people using social media, users have already seen all kinds of posts social media has to offer.
Creativity and imagination have to be the dominant factor in your designs when your goal is to stand out from billions of posts.
Since motion graphics incorporate almost every form of art, such as animated graphics and text, a careful and perfect combination can help you create unique illustrative designs.
Without any further ado, let’s take a look at the top five tips that can help you create appealing motion graphics for your social media.
1. Create crafty but concise digital footage
‘If it’s just decorative and doesn’t exactly add anything to the design, it shouldn’t be on your project’!
Blogs as well as social media posts perform far better when they’re combined with immersive visual graphics. Adding or changing the position of an element in a design affects its usability.
Remember, motion graphics are not just blocks of striking images. It’s an ocular depiction of defining a problem, figuring out the game plan, developing a way out, and finally implementing the solution in such a way that expands your target demographic.
Every social website has its predefined dimensions set for its posts, and creating an unfit design is a bad idea.
Resolution of Images shared on Instagram and Facebook with the width from 320 – 1080 pixels and height from 566 – 1350 pixels and an aspect ratio of 1:9 to 1:1 doesn’t get altered. However, we recommend 600 pixels as an optimal resolution for Facebook while its aspect ratio is 1:9 to 1:1. For Instagram stories, a graphic of 1080 X 1920 pixels is preferred.
For Twitter, the ideal image size is considered to be 1200 X 675 pixels and a perfect aspect ratio is 16:9. While the best size for a Pinterest story is 1080 X 1920 pixels under the standard vertical full screen with an aspect ratio of 9:16.
Your TikTok video dimensions must be 1080 X 1920 for best results and its aspect ratio is the same as Pinterest. Your video must use the entire Canvas. You can work your magic on TikTok through animations and motion graphics by going through this well-written and thoroughly explained guide on how to get more views on TikTok.
2. Add motion tracking to create that edge
Motion graphics gravitate towards a single-point track that is assigned to moving objects in your design.
It can be a walking person, a moving car, or anything in motion. You can track your motion graphics to anything moving within the frame.
This will allow you to inlay Computer Graphics into your animation with the right exposure, correct placement, precise scale, and motion relative to the items in the shot.
Linking properties to tracking data by using expressions opens up a wide variety of uses, one of which is stabilizing the motion. You can use the tracking data to animate the tracked layer in order to compensate for the movement of an object in that layer.
This property of motion graphics is highly utilized in social media platforms because the image and video dimensions on social websites are conducive to smooth and seamless running motion in your graphics.
Make sure the moving elements in your design are not too fast.
People take time to comprehend what’s going on, but do not let motion take too long. This technique will keep the transition unwrinkled and in accordance with the script.
3. Balance your color and contrast
‘Other than using a Glow filter for similar footage, take one layer from each and reduce the opacity of the top one by blurring it.’
Color is one of the best tools you can use to create consistency in your engagement posts. Choosing colors to get the maximum engagement on your motion graphics designs can be problematic.
Do not fill your designs with too much color. keep the filters and special effects to the minimum. It is very important to choose a color that is relevant to your theme.
As per this report conducted over millions of pictures on social websites following results were concluded:
- Fuchsia and other colors associated with it were shared at a higher rate on social platforms.
- For dark colors like classic navy, black, blue it was significantly low.
The report also suggests that:
- People perceive green as pleasing and refreshing.
- Blue is associated with prosperity, safety, and faith.
- Dark colors are associated with smoothness, toughness, and triumph.
‘Apply these reliable findings to your projects with good judgment on their suitability with the theme.’
You have to pay close attention to certain hues and color pairings. Some Internet Programs can also help you in picking colors. A few color combinations can influence people’s perceptions in a good way, but an imbalance in color within your design elements can also be irritating.
In graphic design, contrast can be described as a difference between two or more elements in a composition. Working with just two colors, mainly white and black is easy, as the contrast values between them are pretty clear.
However, you are likely going to work with a combination that includes more than just black and white. Viewers may find it irritating and somewhat confusing to look at your design if you do not balance out the contrast between all the colors. Maintain the individuality of different elements in your design and assign a unique contrast to each of them. This makes the depiction easy to comprehend for the viewers.
Recommended by ISO_9241_3 and ANSI_HFES_100_1988, a contrast ratio of at least 3:1 between the text and its background is preferred if your design includes a large-scale text. For smaller scales, it’s 4:5:1.
Also Reads: 8 Impressive Facts about Graphic designing
4. Apply subject relevant fonts
If your brand is consistent with a font style, use it as often as you can in your motion graphics. A consistent but distinctive element in your designs can create a sense of familiarity among your audience which they will attribute to your brand permanently.
The best part about social media campaigns for graphic designers is the opportunity it gives to show your talents through pictorial representation. Do not under-shine that for the sake of using text in your designs.
‘overusing text in your graphics can distract and sometimes irritate the viewers’.
For example, if you’re campaigning for a newly opened restaurant, Instead of packing your graphic with textual details, create a simple but meaningful phrase like, ‘we are open now, and leave the rest of the details to your designing skills.
You can show the rest of the necessary textual details towards the end of your graphic but in a creative way.
5. Use social media features to your advantage
An eye-popping graphical representation of an idea can do wonders for a post on any social website.
People are generally more interested in stories and characters. Having somewhat a fair idea about your audience’s interests and likings in visual content can be beneficial.
Creating a motion graphic design, where you can tell your whole story without leaving any details behind, can prove to be a captivating upload by generating engagement from relevant audiences. Furthermore, it has a better chance of getting shared by the viewers.
A company runs on the efficiency of communication, and a logo can help you to develop a better understanding between you and your audience. A logo on your posts will certainly draw direct attention towards your brand.
Since you’re working on motion graphics and not an image and there is no separate space for a logo on Social websites, placement of a Logo on your project for these mediums plays an important role in conveying your message too. Logos give a visual branding to your projects and they need to be incorporated into the projects, but it shouldn’t mess up with any of the elements in your plan.
- You can implement the following tips and tricks for social media motion graphics.
- Present the logo in a creative way at the end of your project to make it more appealing.
- Use a depth map and a shape layer instead of a mask for camera lens blurs.
- Use camera shake technique where you shake the camera towards an object on a recorded video and then use
- a tracker on it to put the movements to a null.
- Make a loop color background that moves like water.
- Use warp effects to correct and stabilize shots with rolling shutter distortion.
Creating motion graphics for your social media usage can be both interesting and overwhelming.
You should always keep optimizing the elements of your design in the best possible way so that you can tell a complete story without losing any details.
Moreover, it’s very important that you keep your designs crisp and clear — informative but precise, so that they may represent your brand and its values.