Did you know that your content length can impact your site’s traffic and rankings? That’s right! Content drives all internet marketing campaigns; be it SEO, Social Media, PPC, email marketing, among others. Creating quality content is one of the best ways to drive organic traffic to your site. More importantly, high-quality informative content helps reduce bounce rate significantly, which, in turn, helps improve your site’s ranking on the search result.
When it comes to creating content, there is a long-standing debate as to which is better – long form or short form content. Here, while both have their pros and cons, long form content offers far more value compared to short form content, as proven by various studies. Some of the benefits of long form content include;
✔ Higher organic traffic.
✔ More social shares.
✔ Increased dwell time.
✔ Reduced bounce rate.
✔ Increased click-through-rates.
Search engines, too, prefer longer and in-depth quality content than shorter content, as it offers users all information in one place, which helps enhance user engagement. Also, from long-term SEO perspective, longer content helps earn more backlinks and referral traffic, which can help to greatly improve your conversion rate.
From the above, you might have got a gist of how important content length is and why long form content is better than short form content. If you want to learn more about the ideal content length and how it affects SEO and conversion, then you can refer to the infographic below.
This infographic offers you an overview of what the average content length should be when writing content for your site and various marketing campaigns. Thus, check out the infographic now, and for future reference, download it and keep it handy.
Content Length and Its 10 Factors Affecting SEO [Infographic] by the team at Capsicum Mediaworks
Nirav Dave is the CTO & Co-Founder at Capsicum Mediaworks, a digital agency based out of Mumbai, India that specializes in all things Web Design & WordPress. He Worships WordPress and Loves to read anything and everything about this exceptional CMS.