Have you ever wondered about the importance of clever title and effective taglines? Even if they are not that clever, they do represent a lot of context to the site you are visiting. There are over a million of websites online, with more launching every day. If you are new to building and managing a website, you may be overwhelmed by that amount of competition. How do you make your site stand out, and attract your share of the traffic?When we talk about advertising world. You must have heard about. Nike said, “Just do it.” Timex said it takes a licking and keep on ticking.Tagline, strapline, slogan… Whatever you choose to call it, it’s all the same.
Coming up with a great tagline and title is a struggle many people face. More often than not, they get it wrong by focusing on what their product or service is and neglecting what it offers.
When we talk about WordPress. It is the best among any other website. I think, there is nothing better than WordPress if you want to develop a robust website for your business. Originally launched in 2003, a later it becomes the most popular Content Management System (CMS) across the world.
Today, WordPress is used by more than 74 million sites that publish new posts every second. It gives you access to all WordPress feature and complete ownership of your website.
Now, it is necessary you have an excellent title and tagline for your WordPress website.
There’s a saying in the copywriting world: Be clear, not clever.
So, the very first step in getting noticed is to have an eye-catching title and creative tagline. Since these are the first elements your readers will see, you want to make an immediate impact.
Having a title and tagline that focus on your purpose and brand gives you an advantage over other sites competing for the same audience’s attention.
In this blog, I’m going to explain how to create brilliant WordPress titles and taglines and how they affect your website. Let’s get started!
How To Write Better Titles and Taglines For WordPress”
Title precautions
- The title should be short & precise
Using such title is a way to tell people what your website is all about. The people will identify your site with the help of such title.
- The tagline is a completely different story altogether
It is a subtle way of completing the context of the title or proving a one, in case, it is necessary.
The tagline can also be used for advertising slogans and adds further context to the website goals and target audience.
To make an impact, both of them needs to be on target, i.e.; they need to be professional, accurate and concise.
Now that discuss, what necessary steps you required to make your blog interesting and effective-
Step 1: Choose Your
Website Title
As I had already mentioned above how your title should be. If it is a personal blog? Or maybe you are starting an e-commerce store, a nonprofit organization, or an online portfolio.Following the above steps, you can easily create a robust title for your any type of website.
Step 2: Create a Good Tagline
The Internet is full of competition. To survive in the online world, you need to be unique and as precise as possible. Taglines help you to grab that clarity and at the same time target your potential audience.
When it comes to tagline you cannot compromise. As writing taglines are the most creative part of the website. Chosen the name for your website. Now it’s time to create an interesting tagline for your website which promotes your brand. There are some basic conditions which you need to follow while deciding a tagline –
Your tagline should be catchy and interesting. So that it always stays in customers or users mind forever.
- Keep them short and crisp. A tagline more than 60 characters is less appealing to the audience. Also, the tagline should fit the search displays.
- Never copy the idea of the title.
- Taglines are very precious. They should be catchy and to the point. Make sure that you don’t confuse the audience.
- Make your audience think. Taglines should be longer than the title. Hence, they can be used to make the audience feel. They should describe the brand in 2 or 4 words but remember in a catchy way.
Why Is a Good Title and Tagline So Important?
As we mentioned earlier, there is a lot of competition on the internet. The last few years have seen an exponential increase in the sheer amount of content available online.
Search engines look for keywords, so having relevant content with appropriate tags will help – but making your title and/or tagline SEO ready will yield better results. Titles generally function as the brand name and don’t always have room for keywords, so most SEO will happen in your tagline – make sure they’re relevant and your tagline still makes sense!
To really improve your SEO you’ll have to install number one Yoast SEO Plugin, I personally use and recommend the which you can get for free from the WordPress plugin repository.
Last words
By applying the mentioned steps you can simply just end up with a rock-solid tagline & titles for your WordPress website that truly works.
In fact, it could turn into a lot of fun! Now, Do you have a title or tagline that you’re particularly proud of? Let’s hear it in the comments section below!
