Starting a blog is a stressful task, but also an exciting one. You can write about whatever you want, make any type of content, and use any monetisation model you find suitable. All the new ways and opportunities are open to you. However, your work makes no sense if no one sees it and if no one actually consumes your content. For this, you should be on social media, maybe pay for ads, and for sure, you need the basics of content marketing. This is especially true for text blogs that can be found on search engines. This is why, even if you are a complete beginner in text blogging, you should consider content marketing. It is hard and becomes harder every year, but there are several writing tactics for a new blog that you can immediately integrate into your content writing routines.
Marketing-Based Writing: Mind the Content-Type
Before you even start developing the structure of your future text, pay attention to what type of text you are going to write.
Will it be an educational blog post or an entertaining blog post? Will it be an article for a well-known publishing platform? Will it be a landing page for a service or product? Will it be a product page?
Knowing your content type allows you to choose the right content format and angle.
People write and make content about all types of things, sometimes you didn’t even know existed or anyone could be interested in. Regardless of whether your blog explores the difficulties of choosing the fastest withdrawal online casino in Canada, knitting sweaters for dogs, or saving money for a dream house (or thousands of different topics), you can’t throw all types of content at once in your reader’s face. Craft your content one piece at a time and consider what you need for each particular piece.
(Don’t be shy to google.)
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Mind Content Format- Writing Tactics for New Blog
There are many different content formats out there, including, but not limited to:
How to’s;
- Lists;
- News articles;
- Blog posts;
- Reviews;
- Overviews;
- Researches;
- Posts for social media;
- Video descriptions;
- etc.
The type of your text (previous tip) helps you define the mood, the seriousness, and the subject. The format helps you to choose the best form for your text.
You can experiment with formats, but be consistent and give it time to settle and sink in. We don’t recommend using more than three content formats regularly because your effort will be all over the place.
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Mind Content Angle- Writing Tactics for New Blog
This is a bit more complicated than one of the content marketing writing principles because it is more about you and not them. The point is that you cannot write completely neutral content.
Completely neutral content is only facts, without interpretation. Google was founded in 1998, in the US. This is neutral content. However, when you are expressing an opinion, writing a how-to post, or reviewing a product or service, you cannot stay away from giving an emotional colouring to your text.
This does not mean you need to rave about how good the product is, or how awful the service is. Such a black-or-white approach will only spoil the whole thing and will show you as an emotionally unstable individual. But you will have to take a side and have an opinion about stuff. And when you take sides, mind the angle you need to take.
If you write for your own website or business, don’t be afraid to take sides. You cannot write content that will fit everyone’s opinion and will make everybody happy. But mind what you write and from what angle. Be honest and don’t try to please everyone.
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Check What People Have to Say
Sometimes we just don’t know what we don’t know. If you are not sure about your content completely, go and check what other people have to say about the subject of your text.
Just Google it and read a couple of posts, go to social media and look for comments, or check a couple of YouTube videos.
Checking what other people have to say will help you:
- Learn more about the subject.
- Learn what real people/customers/users say about it;
- Discover some unusual or unexpected points of view, advantages, and disadvantages;
- Form your own opinion about the subject.
- Avoid repeating generic thoughts you thought were original and new;
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Make Content Consumable
Remember that most people don’t like to read. Few people want to read; most people just want information, and they want it quickly. And the last thing people want to do is scroll through page after page of websites, trying to find the information they need in a wall of text.
Make your text consumable. Make it easy to read. Make short paragraphs and shorter sentences. Get to the point. Underline what is important. Make the content stand out.
Add Power Words- Writing Tactics for a New Blog
Many content marketing writing tips for beginners recommend using powerful words. What are power words in content marketing? These are words that trigger an emotional response in people, make them curious and intrigued, and they cannot resist checking out your text.
To give you a clear idea of what power words are, I added this list, but it is not exhaustive:
- Bonus;
- Best;
- Deadline;
- Extra;
- Final;
- Instant;
- New;
- Special;
- Ultimate;
- etc.
Powerful words can stimulate interest and attract people to your text when used relatively. However, don’t stuff them all over the place if you don’t want to sound hysterical. Like spice, power words should be used with caution.
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