WordPress is the world’s most popular content management system (CMS) by a wide margin. It powers an estimated 43.2% of all websites—that’s hundreds of millions of sites. WordPress is fast, stable, and easy to use, and it works for nearly any type of website—from personal blogs to large e-commerce stores.
But no matter what type of website you run, there’s one thing all sites share: they need text content.
Text is the primary way people find your site on Google, and it’s also how you communicate value to your readers. Google has become smarter over the years, but it still can’t find or rank your website if it doesn’t have quality text content.
All content online has two main goals:
- Rank as high as possible in search engines.
- Provide real value to your readers.
This is your step-by-step guide to writing better content for any type of website.
Step 1: Identify the Content Topic or Main Idea
Before writing, don’t just start typing. Your content needs a clear purpose and a target keyword—the phrase people are likely to search for.
Tips for Choosing a Topic
- Use keyword research tools to find phrases with high search volume.
- Make sure the keyword reflects the main idea of your article.
- Include the target keyword in your article’s title and headings.
Keyword research isn’t mandatory, but it helps your article rank better and ensures your content is focused.
Also Read: 5 Clever Ways To Increase Demand For Your Product Or Service
Step 2: Determine the Searcher’s Intent
After choosing your keyword, figure out why people are searching for it.
Ask yourself:
- Are they looking for information, products, or solutions?
- Are they beginners or advanced users?
- At what stage of the customer journey are they?
Understanding intent ensures your content matches what the reader wants, which is crucial for both engagement and SEO.
Also Read: Top Rated WordPress Directory Theme
Step 3: Cover the Topic Completely
Once you know your keyword and user intent, it’s time to write.
Tips for Comprehensive Content
- Start with an outline to organize ideas logically.
- Cover every angle of the topic.
- Use examples, tips, and supporting information.
- Don’t worry about word count—focus on depth and completeness.
Remember: thorough content ranks better and builds trust with readers.
Also Read: Six Successful Progressive Web Apps (PWA) You Need To Know About
4. Make the Content as Readable as Possible
When you write articles for your WordPress website, it’s important to remember that the presentation of the content is at least as important as the content itself.
- Ensure your spelling and grammar are flawless. A professional ServiceScape editor can help polish your article and catch any errors you might have missed.
- Use images frequently to maintain interest and illustrate important points.
- Use subheadings to organize your thoughts.
- Use bullet points to make the content easy to scan.
- Consider adding a table of contents if the article is very long.
Also Read: Top 10 Best Night Club WordPress Themes To Give Your Site A Party Theme
Compare Your Content to Competitors
Before publishing your article, search Google for your target keyword to see what’s already ranking. Ask yourself:
- How does your article compare to the top-ranking pages?
- Is your content more useful and informative than what’s already published?
- Can you add extra insights, examples, or unique perspectives to make it stand out?
The goal is to create content that offers more value than your competitors, giving readers a reason to choose your page over others.
Make the Content Work for You
When you publish content on your WordPress website, your goal in most cases is to encourage the reader to perform a certain action. The target action should be something that logically relates to the content of the article.
If the article is a product review, for instance, it’s logical to conclude that someone searching for that content is probably looking for a product to buy. In this case, the content should encourage the reader to click a link that goes to a product page.
On the other hand, suppose that the article contains a list of tips and tricks for having a better experience with a product. In this case, the reader already owns the product and probably isn’t looking for something to buy right now. It might make more sense to encourage readers to join your website’s mailing list, which would give you a chance to market to them later.
Also Read: Best WooCommerce Hosting
Can You Use AI in Your Writing Process?
Some people have called generative AI the most important new technology to emerge in decades. Whether that’s actually true remains to be seen. AI could also turn out to be an enormous speculative bubble. In the meantime, though, there’s no harm in using AI as a tool in your writing process. You need to know, though, what AI is and isn’t good at.
One of the most important things to understand about large language models is that they aren’t experts on any subject. All AI can do is essentially repeat the information that it absorbed from its training data – so if you want AI to write your article for you, you’re going to be disappointed because the content will be generic and won’t say anything of substance.
Truly successful content can only come from your own mind. However, AI can be a great proofreading tool. You can also feed your completed article to a large language model and ask if there are any important points or details that you missed.
Interesting Reads:
How To Create An Online Marketplace In 2024?
Risks Of Using Artificial Intelligence For Essay Writing
The Ethical Dilemma: AI-Powered Image Generation and Responsible Usage
