Designing a professional website no longer requires advanced coding skills. In fact, with tools like Elementor, creating visually stunning and highly functional websites has become easier than ever. In this Elementor Review, we’ll explore why millions of WordPress users rely on it and whether it’s still the top choice in 2025.
Elementor is a drag-and-drop WordPress page builder that empowers users to design custom websites without touching a line of code. Since its launch in 2016, it has grown into one of the most popular site-building tools, powering over 10 million websites worldwide. What makes it appealing is its combination of ease of use, a vast library of templates, and the ability to customize every part of a website, from headers and footers to product pages and pop-ups.
But with rising competition from Divi, Beaver Builder, and even WordPress’s own Gutenberg editor, the question arises: is Elementor still the best solution? This Elementor Review 2025 will examine its features, pricing, pros and cons, and how it stacks up against competitors, giving you a clear answer on whether it’s the right builder for your next project.
What is Elementor?
Elementor is a WordPress page builder plugin that gives users the ability to design custom websites using a drag-and-drop editor instead of relying on code. Launched in 2016, it quickly became one of the most popular tools for WordPress, now powering millions of websites worldwide.
At its core, Elementor replaces the traditional WordPress editor with a visual design tool. This means you can see changes in real time while editing pages, adjusting layouts, and customizing elements. From simple landing pages to complex e-commerce stores, Elementor provides the flexibility to design nearly any type of site.
The plugin is available in two versions:
- Elementor Free: Includes essential widgets like text, images, buttons, and basic templates.
- Elementor Pro: Unlocks advanced features such as the Theme Builder for headers, footers, and archives, WooCommerce integration, the Popup Builder, and access to hundreds of professional templates.
What sets Elementor apart is its balance of ease of use and advanced functionality. Beginners can quickly build pages with pre-designed templates, while designers and developers enjoy the freedom to create pixel-perfect customizations.
As this Elementor Review will explore in detail, the plugin has become a go-to solution for individuals, freelancers, and agencies who want both control and convenience in their web design process.
Why Elementor Is So Popular
When it comes to building websites on WordPress, few tools have gained as much attention as Elementor. Its popularity stems from a combination of ease of use, design flexibility, and a thriving ecosystem that appeals to both beginners and professionals.
The first reason is accessibility. Elementor’s drag-and-drop builder makes it simple for anyone—regardless of coding experience—to design attractive web pages. With real-time editing, users can see changes instantly, eliminating the trial-and-error frustration common with traditional editors.
Another factor is Elementor’s rich library of templates and pre-designed blocks. Users can import complete page layouts or build from smaller design elements, saving time while maintaining a professional look. For those who want more, Elementor Pro expands the options with advanced widgets and full site customization.
The community surrounding Elementor also plays a huge role in its growth. Thousands of third-party add-ons, tutorials, and design kits are available, giving users endless ways to extend functionality. This ecosystem ensures that Elementor stays relevant, adaptable, and innovative.
Ultimately, Elementor’s popularity comes from its ability to bridge the gap between beginner-friendly simplicity and professional-level customization.
How Elementor Works
At its core, Elementor replaces the traditional WordPress editor with a visual drag-and-drop builder. Instead of working with lines of code or shortcodes, users can design pages in real time, dragging widgets and blocks directly onto a canvas and seeing immediate results.
Drag-and-Drop Editor
Elementor’s interface is built around simplicity. Users can select elements, called widgets, such as text, images, buttons, or sliders, and place them anywhere on the page. The layout adapts instantly, giving users complete control over design.
Widgets and Blocks
Elementor includes dozens of built-in widgets in the free version, with even more advanced ones unlocked in Elementor Pro. Beyond individual widgets, the plugin also provides blocks and templates, which are pre-designed sections or full-page layouts. These can be imported and customized, saving hours of design work.
Live Preview and Controls
One of Elementor’s biggest advantages is its real-time preview. Every edit is visible instantly, allowing users to fine-tune colors, typography, spacing, and alignment without switching between edit and preview modes.
Theme Builder Integration
With Elementor Pro, users can go beyond pages and customize headers, footers, blog archives, and single post layouts. This makes it a true site-wide design tool rather than just a page editor.
Key Features of Elementor
Elementor stands out in the crowded field of WordPress page builders thanks to its rich set of tools designed to simplify website creation while offering complete design freedom. In this Elementor Review, let’s look at the key features that make it one of the most widely used solutions in 2025.
1. Drag-and-Drop Visual Editor
The heart of Elementor is its visual editor. Users can drag widgets directly onto the page, rearrange them, and instantly see changes. This intuitive interface allows beginners to build professional-looking sites without touching code, while still offering flexibility for advanced users.
2. Widgets and Design Elements
Elementor comes with 90+ widgets in the Pro version, covering everything from text and images to advanced sliders, forms, and pricing tables. Each widget is customizable, giving you fine control over design and functionality.
3. Responsive Design Controls
Modern websites must work seamlessly across all devices. Elementor provides responsive editing tools, allowing you to adjust layouts, fonts, and spacing for desktops, tablets, and smartphones. You can even hide or show specific elements based on device type.
4. Theme Builder
With the Theme Builder available in Elementor Pro, you can customize headers, footers, blog archives, and single post templates. This elevates Elementor from being just a page builder to a full website design solution, ensuring brand consistency across your site.
5. Popup Builder
Elementor Pro includes a Popup Builder that lets you create custom popups for email opt-ins, promotions, or announcements. These popups can be styled using the same drag-and-drop editor and triggered by user behavior such as scrolling or exit intent.
6. WooCommerce Integration
For e-commerce websites, Elementor offers deep WooCommerce integration. You can visually design product pages, shop layouts, and checkout pages, ensuring a consistent brand experience across your online store.
7. Template Library and Kits
Elementor provides access to a vast template library with hundreds of pre-designed pages, blocks, and complete website kits. These templates speed up the design process and help users launch professional websites quickly.
8. Motion Effects and Animations
To enhance user engagement, Elementor includes motion effects such as parallax scrolling, hover animations, and reveal effects. These features add a modern, interactive feel without requiring custom code.
9. Role Manager
Elementor’s Role Manager allows site owners and agencies to control which design features different user roles can access. This is especially useful when working with clients or teams.
10. Third-Party Add-Ons
Elementor has a thriving ecosystem of third-party add-ons that extend its functionality. These add-ons introduce additional widgets, templates, and integrations, offering near-unlimited customization possibilities.
Why These Features Matter
Elementor’s true strength lies in its balance between ease of use and advanced capabilities. Beginners can rely on templates and widgets, while professionals can leverage the Theme Builder, WooCommerce support, and motion effects for full control. This versatility keeps Elementor at the top of the WordPress page builder space in 2025.
Step-by-Step Setup Process for Elementor
One of the main reasons Elementor is so popular is its quick and simple setup process. Whether you’re starting with the free version or upgrading to Elementor Pro, installation takes only a few minutes.
1. Install the Free Elementor Plugin
The free version of Elementor is available directly from the WordPress plugin repository.
- Log in to your WordPress dashboard.
- Navigate to Plugins > Add New.
- Search for Elementor Website Builder.
- Click Install Now, then Activate.
At this stage, you already have access to the drag-and-drop editor, basic widgets, and templates.
2. Upgrade to Elementor Pro (Optional)
To unlock advanced features such as the Theme Builder, Popup Builder, and WooCommerce integrations:
- Purchase Elementor Pro from the official website.
- Download the Pro plugin file.
- Go to Plugins > Add New > Upload Plugin.
- Upload, install, and activate the plugin.
- Enter your license key under Elementor > License.
3. Configure Basic Settings
- Navigate to Elementor > Settings.
- Choose where Elementor should be enabled, such as pages or posts.
- Adjust default fonts, colors, and responsive breakpoints.
4. Create Your First Page
- Go to Pages > Add New.
- Click Edit with Elementor.
- Drag widgets, import templates, and customize your layout in real time.
5. Customize Site-Wide Design (Pro Users)
- Use the Theme Builder to design headers, footers, and blog layouts.
- Create custom popups with the Popup Builder.
- Design WooCommerce product and checkout pages.
6. Test and Publish
Preview your design on desktop, tablet, and mobile views. Once everything looks good, click Publish to make your Elementor-powered page live.
Ease of Use: Is Elementor Beginner-Friendly?
When it comes to website builders, usability is often the deciding factor for beginners. In this Elementor Review, one of the standout qualities is how beginner-friendly the platform truly is.
Intuitive Drag-and-Drop Editor
The drag-and-drop interface allows users to visually build pages by placing widgets like text, images, and buttons directly onto the canvas. Changes appear instantly, removing the need to constantly preview the page.
Pre-Built Templates for Quick Start
Elementor’s template library enables beginners to launch websites quickly. Users can import a ready-made layout, replace the content, and publish a professional-looking page within minutes.
Learning Curve
Although Elementor offers extensive customization options, the learning curve is manageable. Clear documentation, tutorials, and community support help new users get comfortable with the editor quickly.
Flexible for All Skill Levels
Elementor strikes a balance between simplicity and power. Beginners benefit from ease of use, while designers and developers can access advanced tools like Theme Builder and custom CSS.
Overall, Elementor is beginner-friendly while remaining powerful enough to scale with your skills. Whether you’re building your first website or managing client projects, it offers a smooth and intuitive design experience.
Elementor Pricing Breakdown – Free vs Pro
Pricing plays a key role when choosing a WordPress page builder, and Elementor offers both free and premium options. In this Elementor Review, it’s important to understand what you get at each level and whether upgrading to Elementor Pro is worth the investment.
Elementor Free
The free version of Elementor is ideal for beginners and small projects. It includes:
- A drag-and-drop visual editor
- 40+ basic widgets such as text, images, buttons, and video embeds
- A limited selection of templates and blocks
- Responsive editing controls
This version is sufficient for simple websites, blogs, and landing pages, making it a strong no-cost starting point.
Elementor Pro
For users who need full customization and advanced functionality, Elementor Pro unlocks powerful features:
- Theme Builder: Customize headers, footers, archives, and single posts
- Popup Builder: Create targeted popups with advanced triggers and conditions
- WooCommerce Builder: Visually design product pages, shop layouts, and checkout flows
- 100+ Pro widgets: Including forms, sliders, pricing tables, and integrations
- Advanced templates and website kits: Hundreds of premium designs
Pricing Tiers (2025)
Elementor Pro is available through annual subscription plans:
- Essential Plan: Around $59/year for 1 website
- Expert Plan: Around $199/year for up to 25 websites
- Agency Plan: Around $399/year for up to 1,000 websites
Value for Money
For freelancers, agencies, and e-commerce businesses, Elementor Pro offers excellent value by reducing reliance on multiple third-party plugins. Hobbyists and small bloggers, however, may find the free version more than sufficient.
Overall, Elementor’s pricing structure is flexible, supporting everything from personal projects to large-scale client work. Pro is a worthwhile upgrade for users who need complete design freedom and professional-grade tools.
Pros and Cons of Elementor
Every tool has strengths and limitations. Below is a balanced overview of Elementor’s pros and cons to help you decide if it’s the right WordPress page builder for your needs.
Pros of Elementor
- Beginner-Friendly: The drag-and-drop editor allows anyone to design websites without coding.
- Extensive Template Library: Hundreds of templates and website kits save time and simplify design.
- Advanced Design Flexibility: Custom headers, footers, animations, and motion effects provide creative freedom.
- WooCommerce Integration: Ideal for online stores, enabling visual customization of product and checkout pages.
- Large Ecosystem: A thriving community, detailed documentation, and countless third-party add-ons.
- Affordable for Single Sites: The Essential Pro plan is reasonably priced for small businesses.
Cons of Elementor
- Performance Concerns: Extra scripts and styling may slow down sites without proper optimization.
- Feature Lock-In: Heavy use of Elementor widgets can make switching builders difficult.
- Pro Required for Key Features: Theme Builder, Popup Builder, and WooCommerce tools require Pro.
- Overwhelming for Beginners: The large number of settings and options can feel intimidating initially.
- Agency Pricing: Multi-site plans can be expensive compared to competitors like Divi.
Elementor vs Competitors in 2025
Elementor is one of the most widely used WordPress page builders, but it’s not the only option. Here’s how it compares with its top competitors.
Elementor vs Divi
Divi, by Elegant Themes, is Elementor’s closest rival. Both offer drag-and-drop editing and rich design tools. Divi’s lifetime pricing is attractive for long-term users, but Elementor stands out with a more intuitive interface, a larger third-party ecosystem, and more frequent updates. Beginners and freelancers often prefer Elementor, while agencies may favor Divi’s pricing model.
Elementor vs Beaver Builder
Beaver Builder is known for clean code and stability, making it popular among developers. However, it lacks Elementor’s extensive widgets, templates, and animation features. Elementor suits users seeking advanced customization without coding, while Beaver Builder appeals to those prioritizing simplicity and performance.
Elementor vs Gutenberg
Gutenberg, the native WordPress block editor, is lightweight and fast. While it works well for basic layouts, it lacks Elementor’s advanced design tools, templates, and widgets. Gutenberg is suitable for minimal sites, but Elementor remains superior for businesses and designers needing full creative control.
Is Elementor Still the Best Page Builder? Our Take
This Elementor Review 2025 makes one thing clear: Elementor remains one of the most versatile and user-friendly WordPress page builders available. Its drag-and-drop editor, massive template library, and advanced customization tools allow users to create professional websites without writing code.
Elementor’s biggest strength is balance. Beginners benefit from ready-made templates and real-time editing, while advanced users can leverage Theme Builder, Popup Builder, and WooCommerce integrations. Its large add-on ecosystem and active community further extend its capabilities.
That said, Elementor isn’t perfect. Performance optimization is essential, and many powerful features require the Pro subscription. Agencies may also find pricing higher than some competitors.
Still, for freelancers, businesses, and creators who value flexibility, scalability, and design freedom, Elementor remains one of the best WordPress page builders in 2025.
Frequently Asked Questions About Elementor
1. What is Elementor used for?
Elementor is a WordPress page builder plugin used to design custom layouts, landing pages, blogs, and e-commerce stores visually without coding.
2. Is Elementor free?
Yes. Elementor offers a free version with essential widgets and templates. Advanced features require Elementor Pro.
3. Do I need coding skills to use Elementor?
No coding skills are required. Advanced users can add custom CSS or scripts if needed.
4. What’s the difference between Elementor Free and Pro?
- Free: Basic widgets, templates, and drag-and-drop design
- Pro: Theme Builder, Popup Builder, WooCommerce customization, 100+ widgets, and premium templates
5. Can I use Elementor with WooCommerce?
Yes. Elementor Pro integrates seamlessly with WooCommerce, allowing visual customization of product pages, shop layouts, and checkout flows.
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