For businesses that actively publish content, email newsletters continue to be one of the most effective ways to maintain regular communication with an audience. Beyond sharing updates, newsletters play a strategic role in understanding subscriber preferences and improving conversion rates. Research shows that 31 percent of B2B marketers consider email newsletters their strongest lead conversion tool, while 64 percent of small businesses rely on email marketing to stay connected with customers after a purchase.
With this in mind, having the ability to manage newsletters directly within your website environment becomes especially useful. WordPress makes this easier through the use of dedicated email plugins. These tools allow you to create campaigns, collect leads, segment your audience, and automate communication, all without leaving your WordPress dashboard.
Best WordPress Email Plugins to Use
The following WordPress email plugins offer a range of features designed to simplify communication, improve deliverability, and support long-term audience engagement. Whether you need automation, newsletter management, or reliable transactional email delivery, these tools provide dependable solutions for different types of websites.
If you are also looking for dedicated tools focused purely on email subscriptions, you may find this guide on email subscription plugins for WordPress helpful before exploring the full list below.
Top 20 WordPress Email Plugins 2026
1. MailPoet
A native WordPress email marketing plugin that lets you create, send, and automate newsletters directly from your dashboard. Use its drag-and-drop editor to design emails and embed subscription forms anywhere on your site.
Key Features:
- Drag-and-drop email builder
- Signup forms and subscriber management
- Automated newsletters (e.g., new post alerts)
- Analytics and subscriber insights
- WooCommerce email automation
How to Use: Install the plugin → Create forms → Design newsletter templates → Automate sequences and send campaigns.
2. Newsletter
This WordPress email system is a comprehensive solution for managing all aspects of email marketing directly from your website. It allows you to create and send newsletters, organize subscriber lists, set up automated campaigns, and segment your audience for targeted communication, all within a single platform.
Despite its wide range of features, it remains beginner-friendly, offering intuitive tools such as drag and drop editors, ready-made templates, and easy-to-use automation workflows. Whether you are a small business or a growing website, this plugin streamlines your email marketing efforts, helping you engage subscribers effectively and save time managing campaigns.
Key Features:
- Subscription forms
- Drag-and-drop composer
- Audience segmentation
- Scheduling and recurring emails
- Integrations with external email services
How to Use: Activate → Configure lists & forms → Build messages → Schedule or automate sends.
3. Mailchimp for WordPress
This plugin seamlessly integrates your WordPress website with Mailchimp’s robust email marketing platform, allowing you to synchronize your subscriber lists and campaigns effortlessly. It simplifies the process of managing email marketing directly from your WordPress dashboard, ensuring that new subscribers are automatically added to your Mailchimp lists.
Additionally, it provides powerful analytics and reporting tools, giving you insights into campaign performance, subscriber engagement, and growth trends. Whether you are running newsletters, promotional emails, or automated campaigns, this integration streamlines your workflow and helps maximize the effectiveness of your email marketing efforts.
Key Features:
- Sync with Mailchimp audiences
- Multiple customizable form types
- WooCommerce tracking
- Multi-form / segment support
- GDPR compliance
How to Use: Connect to Mailchimp → Create & embed signup forms → Manage lists → Launch campaigns from Mailchimp.
4. FluentCRM
Fluent CRM is A self-hosted email CRM and automation tool that runs inside WordPress — no monthly fees and full control over your data.
Key Features:
- CRM contact profiles
- Email automation & sequences
- Smart segmentation
- Visual funnel builder
- Analytics dashboard
How to Use: Install → Import contacts → Create funnels & sequences → Automate email journeys.
5. Brevo (formerly Sendinblue)
An all-in-one email + marketing automation platform that integrates with WordPress to handle email campaigns, SMS, CRM, and transactional emails.
Key Features:
- Email + SMS campaigns
- Marketing automation
- CRM contact insights
- Landing page + form builder
- Advanced segmentation & reports
How to Use: Link your Brevo account → Build forms/emails → Segment contacts → Monitor analytics.
6. OptinMonster
OptinMonster is A premium lead-generation plugin focused on growing subscriber lists using targeted popups, slide-ins, and other dynamic opt-in forms.
Key Features:
- Popup & float bar builder
- Exit-intent detection
- Advanced targeting rules
- A/B testing
- Integrates with major email services
How to Use: Install → Create opt-in campaigns → Target pages/audiences → Sync leads to email system.
7. Thrive Leads
This lead-acquisition tool is designed to help businesses grow their email lists and capture more leads by offering a variety of opt-in form types, including pop-ups, slide-ins, inline forms, and more. It features built-in A/B testing and analytics, allowing you to experiment with different form designs, triggers, and placements to determine which combinations drive the highest conversions. With its user-friendly interface and customization options, marketers can create visually appealing, targeted campaigns that engage visitors without disrupting their experience, ultimately boosting subscriber growth and overall conversion rates.
Key Features:
- Multiple form types
- Built-in A/B testing
- Smart targeting
- Detailed reporting
How to Use: Enable → Build forms → Setup triggers & rules → Track conversions.
8. Email Subscribers & Newsletters
This WordPress email plugin is a straightforward yet powerful solution for bloggers and website owners who want to keep their audience engaged without dealing with complicated setups. It allows you to send regular blog updates, newsletters, or announcements directly to your subscribers, ensuring that your content reaches the right audience consistently.
The plugin comes with an easy-to-use interface that makes creating and scheduling emails a breeze, even for beginners, while offering basic automation features such as welcome emails for new subscribers, scheduled digests, and automated post notifications. Subscribers can be managed efficiently through simple list segmentation, allowing you to target specific groups based on interests or activity.
With built-in analytics, you can track open rates, click-throughs, and overall engagement to refine your email strategy over time. Additionally, it supports responsive email templates that look great on both desktop and mobile devices, making sure your messages are visually appealing and professional.
This plugin is ideal for anyone looking for a no-fuss, reliable way to maintain consistent communication with their audience and grow their subscriber base while keeping the focus on content delivery rather than complex marketing workflows.
Key Features:
- Subscription box embedding
- Automated new post notifications
- Double opt-in support
- Basic analytics
How to Use: Add forms → Collect subscribers → Send newsletter blasts.
9. Growmatik
A personalized email plugin that uses behavioural data to send relevant messages and segment audiences for better engagement.
Key Features:
- Behaviour-based personalization
- Dynamic email content
- Automation workflows
- Responsive templates
How to Use: Install → Define rules & segments → Create emails → Launch automated sequences.
10. Postie
A unique tool that lets you publish content by sending emails — great for bloggers and content marketers.
Key Features:
- Email-to-post publishing
- Controls for categories & formats
- Convert replies into comments
How to Use: Configure email posting → Send email → WordPress publishes content.
11. HubSpot WordPress Plugin
Combines CRM, email marketing, forms, live chat, and tracking into one plugin, perfect for integrated growth marketing.
Key Features:
- Lead capture forms
- Automated emails
- CRM contact management
- Live chat & bots
- Analytics
How to Use: Connect HubSpot account → Add forms → Segment leads → Send campaigns.
12. Klaviyo for WordPress
A data-driven email and SMS platform with a strong e-commerce focus — pulls WooCommerce data for behavior-based automation.
Key Features:
- Real-time segmentation
- Automation flows
- Purchase and behavior tracking
How to Use: Install → Sync WooCommerce → Build segments → Automate email workflows.
13. AWeber
Integrates AWeber’s email marketing system with WordPress, enabling broadcasts, automation, and list management.
Key Features:
- Subscriber forms
- Newsletters & broadcasts
- Analytics
How to Use: Connect → Place signup forms → Manage lists → Send campaigns.
14. GetResponse
The GetResponse WordPress integration seamlessly connects your website to GetResponse’s powerful email marketing, automation, and landing page tools, enabling you to build and manage campaigns directly from your site. With this plugin, you can easily sync subscribers, create automated workflows, and design targeted email campaigns without switching platforms.
It also allows you to leverage GetResponse’s landing page builder and lead capture forms, helping you convert visitors into subscribers and customers efficiently. Ideal for businesses and bloggers alike, this integration streamlines your marketing efforts, saves time, and ensures your campaigns are both effective and organized.
Key Features:
- Email templates
- Automation workflows
- Landing pages + webinars
How to Use: Install → Connect account → Build emails & flows.
15. Sender
A multi-channel tool that supports email and SMS campaigns with a drag-and-drop builder and automation suited for small businesses.
Key Features:
- Drag-and-drop editor
- SMS integration
- Automation
How to Use: Add plugin → Design campaigns → Track performance.
16. WP Mail SMTP
While not a classic marketing plugin, this tool improves email deliverability by routing WordPress emails through reliable SMTP services — crucial for list confirmation and automation.
Key Features:
- SMTP authentication
- Email logs
- Third-party service integration
How to Use: Choose SMTP provider → Configure API/keys → Ensure reliable sending.
17. Mailster
This premium self-hosted newsletter solution is designed for businesses and content creators who want complete control over their email marketing. It offers powerful automation tools that let you schedule campaigns, segment audiences, and trigger emails based on user behavior. With support for unlimited subscribers, you can grow your mailing list without restrictions, while its deep SMTP integration ensures reliable delivery and full control over your sending infrastructure. Ideal for those seeking a robust, scalable, and fully customizable newsletter platform, this solution combines advanced features with the flexibility of hosting emails on your own server.
Key Features:
- Drag-and-drop editor
- Drip campaigns
- Integrations with popular SMTP services
- Real-time analytics
How to Use: Install → Build templates → Assign triggers → Activate campaigns.
18. ConvertKit (Kit)
Designed for creators and bloggers, with forms, tagging, and automation sequences synced from WordPress.
Key Features:
- Subscriber tagging
- Automation flows
- Landing pages
How to Use: Connect → Place forms → Group subscribers → Automate content delivery.
19. Fluent Forms (with Marketing Integration)
Primarily a form builder, but with strong marketing integrations that capture leads and feed email tools.
Key Features:
- Drag-and-drop forms
- Conditional logic
- Integrations with email providers
How to Use: Design forms → Collect leads → Send to marketing platform.
20. Mail Mint
A fast-growing email automation plugin that lets you collect leads, manage unlimited subscribers, and run targeted campaigns with dynamic triggers inside WordPress.
Key Features:
- Email builder
- Automation workflows
- Dynamic segmentation
- WooCommerce triggers
How to Use: Install → Create opt-in forms → Segment contacts → Launch sequences.
Choosing the Perfect WordPress Email Plugin to Boost Engagement and Conversions
Selecting the right WordPress email plugin depends on your goals and the type of communication you want to manage. Whether you aim to build a subscriber list, automate customer workflows, send transactional emails, or monitor engagement, the plugins in this guide offer a wide range of options.
Some focus on full-scale marketing automation, while others specialise in lead capture, newsletter delivery, or improving email reliability. By assessing your website’s needs and the features that matter most to your workflow, you can choose the plugin that helps you:
- Build stronger customer relationships
- Improve email deliverability
- Automate communication efficiently
- Increase conversions
- Maintain consistent audience engagement
With the right tools in place, your WordPress site becomes a more effective platform for delivering content, nurturing leads, and supporting your overall marketing efforts.
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