Email marketing continues to be one of the most effective digital strategies, delivering an impressive return of $36 for every $1 spent. For WordPress site owners, however, finding the right solution can be tricky. Many rely on external services like Mailchimp or ConvertKit, but these often require juggling multiple platforms and complex integrations. That’s where this MailPoet Review comes in, offering a closer look at a plugin built specifically to simplify email marketing inside WordPress.
With over 700,000 active installations, MailPoet has become a trusted choice for bloggers, entrepreneurs, and WooCommerce store owners who want a straightforward way to manage email campaigns. Unlike third-party tools, MailPoet works directly within your WordPress dashboard, making it easy to design newsletters, segment subscribers, and automate campaigns without leaving your site.
What makes MailPoet stand out is its combination of ease of use and advanced functionality. From automated welcome sequences and post notifications to WooCommerce features like abandoned cart recovery and product recommendations, it provides powerful tools without overwhelming beginners.
In this MailPoet Review, we’ll dive into features, pricing, pros and cons, and comparisons with top alternatives—helping you decide if MailPoet is the right email marketing plugin for your WordPress site in 2025.
What is MailPoet?
MailPoet is a powerful email marketing plugin for WordPress that allows site owners to create, send, and manage newsletters directly from their WordPress dashboard. Founded in 2011 and later acquired by Automattic (the company behind WordPress.com and WooCommerce), MailPoet has grown into one of the most trusted tools for WordPress-based email campaigns.
At its core, MailPoet eliminates the need for third-party services like Mailchimp by integrating natively with WordPress. Users can build email lists, design newsletters using a drag-and-drop editor, and automate campaigns such as welcome emails, post notifications, and WooCommerce abandoned cart reminders—all without leaving their website.
MailPoet also provides its own email sending service, ensuring high deliverability rates without relying on external SMTP setups. Whether you’re a blogger, small business, or WooCommerce store owner, MailPoet offers a streamlined way to manage email marketing while keeping everything centralized in WordPress.
Why Choose MailPoet?
With so many email marketing tools available, why do thousands of WordPress users prefer MailPoet? The answer lies in its simplicity, integration, and cost-effectiveness. Unlike third-party services such as Mailchimp or ConvertKit, MailPoet is built directly into WordPress, allowing you to manage subscribers, design newsletters, and track performance without leaving your site.
One of its biggest advantages is the drag-and-drop email editor. Even beginners can create professional-looking newsletters in minutes, using pre-designed templates that align with their website’s branding. For WordPress bloggers, MailPoet also offers automatic email notifications every time a new post is published—keeping readers engaged without extra effort.
For WooCommerce store owners, MailPoet provides powerful automation features such as abandoned cart reminders, product recommendations, and customer follow-up emails. These tools help increase conversions and build stronger relationships with customers.
Another reason to choose MailPoet is its built-in sending service, which improves deliverability rates. Instead of struggling with complicated SMTP configurations, emails are sent reliably through MailPoet’s servers.
In short, MailPoet combines ease of use, seamless WordPress integration, and powerful eCommerce features—making it a strong contender for the best email marketing plugin in 2025.
Key Features of MailPoet
What makes MailPoet stand out from other email marketing tools is its deep integration with WordPress and WooCommerce. Designed for site owners who want a simple but powerful solution, MailPoet brings together subscriber management, email design, automation, and analytics—all inside your WordPress dashboard. Here’s a detailed look at its key features.
1. Drag-and-Drop Email Editor
MailPoet’s built-in email builder is one of its strongest features. Using a simple drag-and-drop interface, you can design beautiful newsletters without any coding skills.
- Choose from pre-designed templates.
- Add images, text, buttons, and product showcases.
- Customize branding to match your website.
This makes it easy for beginners to send professional emails.
2. Automated Email Campaigns
Automation is essential for engagement, and MailPoet covers the basics well:
- Welcome emails for new subscribers.
- Post notifications when new blog content is published.
- Drip campaigns for ongoing engagement.
- WooCommerce automation like abandoned cart reminders and product recommendations.
These automated sequences save time and ensure consistent communication with your audience.
3. WooCommerce Integration
For online stores, MailPoet offers deep WooCommerce integration. This allows you to:
- Send abandoned cart recovery emails.
- Showcase best-selling or related products in newsletters.
- Target customers with personalized recommendations.
- Track purchases and revenue directly from campaigns.
This integration makes MailPoet a strong competitor to standalone eCommerce email platforms.
4. Subscriber Management and Segmentation
MailPoet provides tools to organize and segment your subscriber lists:
- Import existing subscribers via CSV.
- Group contacts by category (e.g., customers, leads, newsletter readers).
- Segment based on behavior (purchases, clicks, or engagement).
Segmentation helps improve open rates and ensures your audience receives relevant messages.
5. GDPR Compliance Tools
With data privacy regulations like GDPR and CCPA, compliance is a must. MailPoet includes built-in features such as:
- Double opt-in for subscribers.
- Easy unsubscribe links.
- Consent checkboxes for forms.
This ensures your email marketing remains ethical and legally compliant.
6. Analytics and Reporting
MailPoet provides clear reporting inside WordPress, showing:
- Open rates.
- Click-through rates (CTR).
- Subscriber growth over time.
- Performance of automated campaigns.
These insights help you refine your strategy and improve engagement.
7. Pre-Designed Templates
Not a designer? No problem. MailPoet includes a library of responsive, pre-designed templates for newsletters, promotions, and product updates. You can customize them with your logo, colors, and fonts.
8. MailPoet Sending Service
Deliverability is a common challenge in email marketing. MailPoet solves this with its dedicated email sending service, ensuring your messages land in inboxes rather than spam folders. This eliminates the need for complicated SMTP setups or third-party providers.
9. Form Builder Integration
MailPoet integrates with WordPress forms, making it easy to grow your list. You can:
- Add signup forms to posts, pages, or widgets.
- Use popups or slide-ins (via third-party plugins).
- Collect subscribers directly from WooCommerce checkout.
10. Unlimited Lists and Emails
Depending on your plan, MailPoet supports unlimited email lists and campaigns. This flexibility makes it suitable for both small bloggers and agencies managing multiple clients.
11. Multi-Language Support
MailPoet works with WordPress translation plugins like WPML and Polylang, allowing you to send localized newsletters to different audiences.
12. Ease of Use Inside WordPress
Unlike external services such as Mailchimp, MailPoet is built directly into WordPress. This keeps everything in one place, reducing the learning curve and making campaign management easier for WordPress site owners.
How to Set Up MailPoet (Step-by-Step Guide)
Getting started with MailPoet is simple, even if you’ve never used an email marketing tool before. The plugin is designed to integrate smoothly with WordPress, making it easy to install, configure, and launch your first newsletter. Here’s a step-by-step guide:
1. Install and Activate MailPoet
- Go to your WordPress Dashboard → Plugins → Add New.
- Search for MailPoet.
- Click Install Now, then Activate.
After activation, a MailPoet tab will appear in your WordPress dashboard.
2. Configure the Sending Service
- During setup, you’ll be prompted to connect to the MailPoet Sending Service (recommended for better deliverability).
- Alternatively, you can configure your own SMTP if you prefer.
3. Create or Import Subscribers
- Add subscribers manually or import an existing email list via CSV file.
- Segment your list by categories such as customers, leads, or newsletter readers.
4. Design Your First Email
- Use the drag-and-drop email builder to create newsletters.
- Choose from pre-designed templates or build a custom layout.
- Add content blocks for images, text, buttons, and product showcases (for WooCommerce stores).
5. Automate Campaigns
MailPoet allows you to set up automated emails such as:
- Welcome emails for new subscribers.
- Post notification emails when new blog content is published.
- WooCommerce automations like abandoned cart reminders or product recommendations.
6. Schedule and Send
- Choose whether to send emails immediately or schedule them for later.
- Use segmentation to target specific groups of subscribers for higher engagement.
7. Track Performance
- Access reports directly in your dashboard.
- Monitor open rates, click-through rates, and subscriber growth to measure success.
MailPoet Pricing (2025 Update)
One of MailPoet’s biggest selling points is its flexible pricing model, which scales based on the size of your subscriber list. This makes it accessible for beginners with small lists while still offering advanced features for larger businesses and eCommerce stores. Here’s what the pricing looks like in 2025.
1. Free Plan
- Supports up to 1,000 subscribers.
- Includes unlimited email sending via MailPoet’s own sending service.
- Access to drag-and-drop editor, pre-designed templates, and basic automation.
- Great for bloggers or small sites just getting started with email marketing.
2. Premium Plans
MailPoet Premium pricing is tiered by subscriber count. Some examples:
- Up to 1,250 subscribers – Around $10/month.
- Up to 5,000 subscribers – Around $30/month.
- Up to 20,000 subscribers – Around $75/month.
- 50,000+ subscribers – Custom pricing.
Premium plans unlock:
- Advanced WooCommerce features (abandoned cart, product recommendations).
- Segmentation and detailed subscriber analytics.
- Priority customer support.
- Access to more advanced automations.
3. WooCommerce Integration
Premium plans also include specialized WooCommerce email automation, such as:
- Abandoned cart reminders.
- First purchase follow-ups.
- Product upsell and cross-sell emails.
This makes MailPoet especially valuable for online stores looking to increase conversions.
4. MailPoet Sending Service
All plans—free and paid—include MailPoet’s own email sending service, which ensures high deliverability rates. This means you don’t need to pay separately for a third-party SMTP service or worry about emails landing in spam.
5. Comparing Value
- Mailchimp offers a free tier but becomes expensive as your list grows.
- Sendinblue (Brevo) is affordable for transactional emails but less WordPress-focused.
- ConvertKit is powerful but starts at a higher price point.
MailPoet’s advantage is its native WordPress integration and WooCommerce features, making it one of the best-value options for site owners who want everything managed inside WordPress.
Pros and Cons of MailPoet
Like any email marketing tool, MailPoet comes with its strengths and weaknesses. Its tight WordPress integration and ease of use make it appealing, but there are also some limitations to consider—especially for larger businesses or advanced marketers. Let’s break down the pros and cons.
Pros of MailPoet
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Seamless WordPress Integration: Unlike external tools such as Mailchimp, MailPoet is built directly into WordPress, keeping everything centralized and easy to manage.
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Beginner-Friendly Interface: The drag-and-drop email editor and pre-designed templates make it simple to design professional newsletters without technical skills.
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Generous Free Plan: Supports up to 1,000 subscribers with unlimited emails, making it an excellent choice for small websites and bloggers.
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Strong WooCommerce Features: Includes automated emails for abandoned carts, product recommendations, and purchase follow-ups—ideal for boosting eCommerce sales.
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Built-In Sending Service: MailPoet’s email sending service ensures high deliverability, eliminating the need for complex SMTP setups.
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Automation Tools: Automate welcome sequences, post notifications, and customer engagement campaigns directly from WordPress.
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GDPR Compliance Tools: Features like double opt-in, unsubscribe links, and consent checkboxes help site owners stay legally compliant.
Cons of MailPoet
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Limited Advanced Automation: While it handles basic sequences well, MailPoet lacks the advanced workflows and triggers offered by platforms like ConvertKit or ActiveCampaign.
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Scaling Costs for Large Lists: The free plan is generous, but pricing increases quickly once you pass 1,000 subscribers, which can make it expensive for high-volume senders.
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Fewer Integrations: MailPoet works great with WordPress and WooCommerce but has fewer third-party integrations compared to tools like Mailchimp or Sendinblue.
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Reliance on MailPoet Sending Service: For best results, you’re encouraged to use MailPoet’s own sending service. While convenient, this creates some dependence on their infrastructure.
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Not Ideal for Complex Marketing Teams: Agencies or businesses that need advanced CRM features, deep segmentation, or multi-channel marketing may find MailPoet too limited.
MailPoet vs Other Email Marketing Plugins
When it comes to email marketing, WordPress users have plenty of options. While MailPoet is designed specifically for seamless WordPress integration, competitors like Mailchimp, Sendinblue (Brevo), and The Newsletter Plugin offer their own advantages. Let’s see how MailPoet stacks up in 2025.
MailPoet vs Mailchimp
Mailchimp is one of the most popular email marketing platforms globally. It offers advanced automation, extensive templates, and a wide range of integrations.
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Pros of Mailchimp: Advanced workflows, robust reporting, and compatibility with many third-party apps.
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Cons of Mailchimp: Steeper learning curve, higher costs as your list grows, and limited native integration with WordPress.
MailPoet, in contrast, is built directly into WordPress, which makes it far easier for site owners to manage campaigns without switching platforms. While Mailchimp is better for businesses needing advanced automation, MailPoet is more beginner-friendly and cost-effective for WordPress users.
MailPoet vs Sendinblue (Brevo)
Sendinblue (now Brevo) is another strong competitor known for affordable pricing and transactional email services.
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Pros of Sendinblue: Affordable pay-as-you-go pricing, SMS marketing, and strong automation features.
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Cons of Sendinblue: Interface can be less intuitive for beginners; fewer WordPress-specific tools.
MailPoet’s strength lies in WooCommerce integration and native WordPress design. While Sendinblue is excellent for businesses wanting both email and SMS marketing, MailPoet is ideal for those who want simplicity and direct integration with their site.
MailPoet vs The Newsletter Plugin
The Newsletter Plugin is another WordPress-native email marketing tool, offering a free version with unlimited subscribers and campaigns.
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Pros of The Newsletter Plugin: Free forever for unlimited subscribers, built directly into WordPress, and lightweight.
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Cons of The Newsletter Plugin: Lacks advanced automation and WooCommerce features; requires more manual setup.
Compared to it, MailPoet is more polished and professional, offering templates, automation, and its own sending service. For WooCommerce store owners, MailPoet is the stronger choice, while The Newsletter Plugin is best for hobby bloggers on a tight budget.
Which One Should You Choose?
- Choose MailPoet if you want seamless WordPress integration, WooCommerce automation, and an easy-to-use email builder.
- Choose Mailchimp if you need advanced automation, CRM-style features, and external integrations.
- Choose Sendinblue (Brevo) if you want multi-channel marketing (email + SMS) at affordable pricing.
- Choose The Newsletter Plugin if you want a completely free solution and don’t need advanced eCommerce tools.
Who Should Use MailPoet in 2025?
With its balance of simplicity and functionality, MailPoet appeals to a wide range of WordPress site owners. Whether you’re running a personal blog or managing an online store, its features are designed to help you engage audiences without overwhelming complexity. Here’s a closer look at who benefits most from using MailPoet in 2025.
1. Bloggers and Content Creators
Bloggers who want to send post notifications, grow their email lists, and nurture readers with regular newsletters will find MailPoet a perfect fit. Its automation tools make it easy to engage subscribers without manually sending emails every time new content goes live.
2. Small Businesses and Entrepreneurs
For small businesses, MailPoet offers a cost-effective way to handle email marketing without investing in expensive platforms like Mailchimp. Its intuitive design means you don’t need a marketing team to send professional emails and analyze campaign performance.
3. WooCommerce Store Owners
One of MailPoet’s biggest strengths is its WooCommerce integration. Store owners can send abandoned cart reminders, personalized product recommendations, and order follow-ups to boost sales. For eCommerce, this makes MailPoet more than just a newsletter tool—it’s a revenue driver.
4. Agencies and Freelancers
Agencies managing multiple client sites can use MailPoet to streamline newsletter campaigns within WordPress, avoiding the hassle of managing external accounts. Its scalability makes it a convenient tool for freelancers too.
Who May Not Need MailPoet
If you run a very small site with no eCommerce and minimal email needs, a simpler option like The Newsletter Plugin may be enough. Similarly, larger enterprises that require advanced automation, multi-channel marketing, or CRM integration may find Mailchimp or Brevo more suitable.
Is MailPoet Worth It for Your WordPress Site?
After exploring its features, pricing, and comparisons, this MailPoet Review makes it clear that MailPoet remains one of the most practical email marketing solutions for WordPress users. Its biggest advantage lies in its native integration—everything happens inside WordPress, eliminating the need for complex third-party tools.
For bloggers, it simplifies sending newsletters and post updates. For small businesses, it provides affordable tools for growing subscriber lists and running campaigns. And for WooCommerce stores, its automation features—like abandoned cart recovery and personalized product emails—directly support sales and revenue growth.
Of course, MailPoet isn’t perfect. Larger businesses that require advanced automation, CRM-level features, or multi-channel campaigns may find Mailchimp, Brevo, or ConvertKit better suited. Similarly, pricing scales quickly for bigger lists.
Still, for most WordPress users, this MailPoet Review confirms that MailPoet is absolutely worth considering in 2025. It combines ease of use, affordability, and WooCommerce-ready features, making it one of the best plugins for managing email marketing directly from your site.
Frequently Asked Questions (FAQs)
1. Is MailPoet free to use?
Yes. MailPoet offers a free plan for up to 1,000 subscribers with unlimited emails. Beyond that, you’ll need a premium plan, which scales based on the size of your subscriber list.
2. Can I send WooCommerce emails with MailPoet?
Absolutely. MailPoet integrates directly with WooCommerce, allowing you to send abandoned cart reminders, product recommendations, and order follow-up emails—all automated from your WordPress dashboard.
3. How many subscribers can I manage with MailPoet’s free plan?
The free plan supports up to 1,000 subscribers, making it ideal for bloggers and small businesses. For larger lists, MailPoet Premium offers scalable plans.
4. Is MailPoet better than Mailchimp for WordPress users?
It depends on your needs. MailPoet is simpler, integrates natively with WordPress, and is great for WooCommerce stores. Mailchimp offers more advanced automation and CRM features but has a steeper learning curve and higher pricing.
5. Does MailPoet include an email sending service?
Yes. MailPoet has its own built-in email sending service, ensuring higher deliverability rates without the need for a third-party SMTP setup.
6. Is MailPoet beginner-friendly?
Definitely. MailPoet is designed for WordPress users of all skill levels. Its drag-and-drop editor, templates, and automation tools make it easy for beginners to create professional campaigns quickly.
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