Online shopping has transformed customer expectations. Shoppers don’t just want to place an order – they want to know exactly where their package is and when it will arrive. According to a report by Convey, 93% of customers expect to receive proactive updates about their order status, and 47% won’t shop again with a brand that lacks reliable tracking. In e-commerce, transparency builds trust, and one of the best ways to offer that is by adding order tracking to your WooCommerce store.
If you run a WooCommerce store, enabling order tracking is more than just a convenience – it’s a competitive advantage. Whether you sell physical products, digital downloads with license shipments, or a mix of both, order tracking enhances the customer experience, reduces support tickets, and builds long-term loyalty.
In this detailed guide, you’ll learn exactly how to enable order tracking in WooCommerce using both plugins and manual options. We’ll explore why it matters, the best methods available, and walk you through setting up professional order tracking step by step using the official WooCommerce Shipment Tracking Plugin.
What Is WooCommerce Order Tracking?
WooCommerce order tracking is a system that lets customers track their orders from confirmation to delivery. It typically provides a tracking number linked to the shipping carrier, allowing buyers to check the status in real time.
For store owners, this means less back-and-forth with customers asking: “Where’s my order?” For customers, it means peace of mind and a smoother shopping journey.
Key elements of WooCommerce order tracking include:
- Tracking numbers are automatically added to orders.
- Carrier integrations with services like USPS, FedEx, DHL, and UPS.
- Live status updates showing where the package is in transit.
- Custom tracking pages directly on your WooCommerce site.
Why Enable Order Tracking in WooCommerce?
Adding an order tracking feature isn’t just a nice-to-have – it directly impacts your sales, customer satisfaction, and reputation. Let’s break down the benefits:
1. Builds Customer Trust: When buyers can track their orders, they feel secure knowing their purchase is on the way. Transparency builds brand loyalty.
2. Reduces Customer Support Requests: Without tracking, customers often contact support multiple times, asking for updates. A tracking system reduces these queries significantly.
3. Increases Repeat Purchases: A smooth post-purchase experience encourages customers to return. Metapack research shows 70% of shoppers are more likely to return if order tracking is easy and reliable.
4. Supports Multiple Industries: From apparel and electronics to handmade crafts and subscription boxes, order tracking works across all ecommerce niches.
5. Gives You a Competitive Edge: Many small stores overlook order tracking, leaving it to big retailers. By offering it, you position your store as more professional and customer-friendly.
Ways to Enable Order Tracking in WooCommerce
There are multiple ways to add order tracking functionality to your WooCommerce store. The right choice depends on whether you want a ready-made plugin or a fully customized solution.
1. Using the WooCommerce Shipment Tracking Plugin (Recommended)
The WooCommerce Shipment Tracking Plugin is the most straightforward and reliable method to enable order tracking. It integrates seamlessly with WooCommerce and is built to handle different shipping carriers across the globe.
Key features include:
- Easy Tracking Entry: Add tracking numbers directly to the order admin panel without extra steps.
- Customer-Friendly Access: Customers can view tracking details in their account dashboard and receive them in email notifications.
- Carrier Integration: The plugin supports major global carriers and allows you to add custom tracking links for regional or niche couriers.
- Automated Updates: Tracking details are automatically shared with customers, reducing manual inquiries.
This option is highly recommended for store owners who want a reliable, hassle-free way to streamline shipping communication.
2. Custom Coding for Developers
For businesses that require a unique setup, developers can implement custom tracking fields and workflows. By using hooks such as woocommerce_checkout_update_order_meta or woocommerce_order_details_after_order_table You can build a fully tailored tracking system.
Benefits of this approach:
- Full Control – Decide exactly how and where tracking information appears in the checkout, order confirmation emails, or customer accounts.
- Integration with Internal Systems – If you use in-house logistics or a private delivery network, custom coding lets you create a system that fits seamlessly.
- Scalability – Custom logic can be extended as your business grows, supporting advanced rules like multi-package tracking or local delivery slots.
However, this method requires technical expertise and ongoing maintenance. It’s best suited for developers or businesses with in-house IT teams.
Step-by-Step: How to Enable Order Tracking with the Shipment Tracking Plugin
Now, let’s go through the exact steps to set up order tracking with the official WooCommerce Shipment Tracking Plugin.
Step 1: Install and Activate the Plugin
- Go to WooCommerce → Extensions.
- Search for Shipment Tracking.
- Purchase and download the plugin.
- Upload it via Plugins → Add New → Upload Plugin.
- Activate it.
Step 2: Add Tracking Information to an Order
- Go to WooCommerce → Orders.
- Select the order you want to update.
- Scroll down to the Shipment Tracking panel.
- Enter:
- Carrier name
- Tracking number
- Date shipped
- Save changes.
The tracking link will now appear in the customer’s “My Account → Orders” section and in order confirmation emails.
Step 3: Customize Customer Notifications
- Go to WooCommerce → Settings → Emails.
- Edit the email templates to include clear instructions and links.
- Add personalized messages like: “Your order has shipped! Track it here.”
Step 4: Test the Tracking Flow
Place a test order, add a tracking number, and verify:
- The customer receives the email with tracking details.
- The tracking number links correctly to the carrier site.
- The “My Account” section displays the correct information.
Advanced Features to Improve WooCommerce Order Tracking
Once you’ve enabled basic tracking, consider enhancing the experience with these advanced options:
1. Branded Tracking Pages: Instead of redirecting customers to a carrier’s website, you can show tracking details directly on your store’s site with custom branding.
2. SMS and Push Notifications: Integrate plugins that send real-time tracking updates via SMS or push notifications for a more engaging experience.
3. Estimated Delivery Dates: Display expected delivery windows based on carrier data, improving transparency.
4. Multi-Carrier Support: If you ship through multiple carriers, ensure your system dynamically matches tracking numbers with the right service.
5. Analytics and Reporting: Track delivery times, failed shipments, and customer feedback to optimize your shipping process.
Best Practices for WooCommerce Order Tracking
To maximize the benefits, keep these practices in mind:
- Always provide tracking numbers promptly. Don’t delay updates.
- Offer multiple carriers. Give customers shipping choices.
- Keep email communication clear. Avoid jargon; use friendly language.
- Test regularly. Broken tracking links frustrate customers.
- Offer proactive updates. Notify customers about delays before they ask.
Common Mistakes to Avoid When Setting Up Order Tracking
Even with the best tools, mistakes can happen. Avoid these pitfalls:
1. Not Updating Tracking Numbers on Time: Customers expect updates quickly – delays cause frustration.
2. Choosing Only One Carrier: Limiting yourself to a single shipping provider can alienate customers who prefer alternatives.
3. Poor Communication: If emails are unclear or missing, customers may overlook their tracking information.
4. Ignoring Mobile Experience: Most shoppers check tracking from their phones – ensure your tracking pages are mobile-friendly.
5. Failing to Test Settings: Skipping tests leads to broken links or missing data in emails.
Final Thoughts on Enabling Order Tracking in WooCommerce
Order tracking isn’t just about logistics – it’s about customer trust and experience. By enabling WooCommerce order tracking, you not only reduce support requests but also create a smoother shopping journey that encourages repeat business.
The most efficient way to enable order tracking in WooCommerce is by using the official WooCommerce Shipment Tracking Plugin. It’s simple to set up, works with multiple carriers, and provides customers with reliable updates.
When you integrate order tracking, you go beyond completing a sale – you create confidence, build loyalty, and give your store a professional edge. In e-commerce, those small details make the biggest difference.
Expert Help for Your WooCommerce Store
Want your WooCommerce store to do more? Wbcom Designs offers expert development services to create custom features, optimize performance, and scale your store with ease.
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