If you’ve already promoted your business online or engaged in SEO, you’re probably familiar with the saying that content is king. Times have changed and designing a couple of ads for your online marketing just isn’t enough. Instead, you and your employees need to use your expertise to create content for your website. However, there’s no point in posting the same type of articles and videos over and over again and hoping for the best. Instead, it’s critical that you come up with fresh content that’ll make people come back for more. If you’re not convinced just yet, here are six good reasons why your business needs fresh content.
1. Visitors value fresh content
Let’s start from the most obvious one. People now tend to turn to the internet with any type of problem they might have and want to find the best possible solution. This means they’ve seen all types of content out there and can identify companies that lazily rely on the same content they’ve already uploaded before. While they don’t care about your blog as much as you might believe, they care about the information you provide them with. If you use old content to bring in new customers, internet users might believe the information you offer isn’t up-to-date and they’ll turn to someone else instead. Eventually, they might buy their product instead. Even if it sometimes feel people online don’t know what you’ve posted before, this isn’t true and using old content can easily backfire. On the other hand, providing them with fresh content they’re glad to engage with helps create a base of loyal followers of your brand online. Which brings us to the next point.
2. You need a base of followers
The whole point of creating content is to show that you’re an expert in your field and give your customers a reason to come back to your blog. In order to retain a visitor, you need to give them something interesting and engaging. Moreover, the content you provide them with needs to be as fresh as possible. Do this and they’ll recognize that you have their best intentions in mind. They’ll also identify your blog as a trusted resource and will come back. This type of customers is exactly what you need in order to help your business grow. Loyal followers of your blog usually don’t hesitate from commenting on your posts and sharing them with your family and friends. Obviously, this helps attract new customers but it also allows you to step up your SEO game. Make sure your readership comes back day after day and you’ll have nothing to worry about.
3. Using keywords is a must
Every company that uses SEO knows just how important keywords are. Keyword stuffing may have been popular once but that’s no longer the case. You can’t keep posting the same content all the time and expect your keywords to work. Instead, if you want to be rewarded by the search engines, your content needs to be new and appear on your website on a regular basis. By creating fresh content for your blog, you also create new opportunities for your business to use its keywords and build a better online presence. Of course, in order for this to work, you first have to know what your keywords are. Doing keyword research is a must and the more you do it, the more effective your content is going to be. Another smart thing to do is keep an eye on your competitors and how they are ranking for your keywords.
4. There’s more opportunity for it
We live in the age of technology and there’s no excuse for companies that don’t keep their blogs updated. Running a blog is now easier than ever and making the most of it is a must. Just think about it, with all the platforms available, you don’t even need to bother with the technical side of it. All you need to do is create quality content and you’re good to go. Moreover, people now need more information. They do so even if they don’t know it. They browse their social media feeds and end up engaging with the content they stumble upon. With that and the fact that the search engines require you to stay active, there’s no reason why you shouldn’t post content on a regular basis. Even if the nature of your business includes a lot of traveling, you can always get an Asus ZenBook and create content on the go.
5. Fresh content shows you’re still in business
When a customer visits your business, they need to know you’re active online. Fail to update your blog on a regular basis and you risk looking unprofessional and losing customers. However, fresh content will show them that you’re up-to-date with your industry and give them a reason to buy from you. Still, this isn’t the only reason why you need to show your blog is active. Google and other popular search engines constantly tinkering their algorithms in order to provide their users with valuable content. New content isn’t only most informative but it’s also fun and engaging. Search engines recognize activity your content gets and can reward your website for it. In other words, keep your content fresh and you’ll ensure your website appears at the top of the search results page at all times. So, no matter how much content you’ve already uploaded, creating a cycle that ensures content is a must.
6. Positioning your website as an authority
By posting new content on your blog, you and your business are more likely to be perceived as an authority, both by internet users and search engines. Present yourself as an authority figure and more people will follow your blog and engage with your content, resulting in more exposure and more followers. If you want to do this, it’s important not only to keep your content fresh but to make it valuable as well. The more effort you put into it, the better. In fact, conducting your own research and using data you collect can label you as a leading expert at what you do. When it comes to search engines, they also value websites with an authoritative reputation more. If they identify your website as a resource of valuable content, it will reap additional rewards for your business and improve your SEO efforts.
Final Thoughts
With the six reasons listed above, it’s clear that every business out there needs fresh content for their website. The good news is, no matter what industry you’re in, there are always new types of content you can create. Moreover, with content marketing constantly gaining more attention, the web can also offer you help when it comes to content creation.
