Popup plugins play an important role in deciding whether the customer viewing your website will come back or not. The delicate web technique of popup plugins basically offers the visitors a chance to subscribe to your website, without much of an effort. To be more specific, the popups can break or make your WordPress website, as it plays a crucial part in generating leads.
Email marketing has turned out to be a boon for business. From spreading the word to promoting offers, it is the best channel to perform all activities. However, for effective email marketing it is very important to have more and more email subscribers.