May 6, 2017

Defining Customer Persona and How to Implement it for your Website

To launch a successful website, you need understand the real demands of the customers you want to target. Instead of making assumptions based on hearsay and conjectures, it makes sense to work with real data and arrive at concrete inferences about your target audience. This scientific data processing is defined as customer persona. The result of this research will shed light on your potential customer’s profile in details, which includes his defining traits, requirements, objections raised, areas that are troubling him, irritation points, demographics, and psychographics.… Read the rest
February 16, 2017

5 CRM Plugins for WordPress to enhance your Business

With the increasing rate of implementation of the CRM in today’s business market, the use of customer relationship management (CRM) is rapidly growing. WordPress is no longer just a simple site to publish blogs. As the WordPress is turning into a more powerful and versatile platform, plug-in developers are developing plenty of tools to solve the growing business needs. In order to help you to choose proper plug-in for your WordPress site, here is a list of top 5 CRM plugins.… Read the rest