The basic measure of the success of your website is the amount of ‘hits' you are getting each day. The multitude of Search Engine Optimization (SEO) tools along with good content which targets your desired segment of viewers are steps in the right direction. With the steady and incremental volume, you can then increase the conversion rate of this viewership.
As a designer, it is your job to make sure that the blog viewers and the clients both are benefited from our creations. To do so, engaging and convincing them is very important to captivate the future prospective blog viewers.