Tools to Automate Your Social Media Management
TwitterFeed- One of the best ways to get people to read your blog is to send updates to your social networks when you write a new entry. But some people are lucky to get the blog post written. Then they have to write a tweet? Never fear. TwitterFeed comes to the rescue by monitoring your RSS feed and updating your Twitter and Facebook accounts when you update your blog. It’s not pretty but it gets the job done.
Ping.fm- This is the granddaddy of updating every social media account in the world. One stop for all your accounts. And it will accept your SMS texts and e-mails for updating.
There seems to be two types of people who use social media:
Those who use automation tools to multiply their presences across the Internet and those who think auto-anything is a sin against nature. That may be simplifying things a little, but it’s not too far fetched. As for me, I fall somewhere in between the extremes – and I’m betting I’m not alone. Sometimes we need some tools to help us manage all our social networks. I understand that using some tools is considered obnoxious behavior by some people. But it’s a free Internet. You make your choices and live with them. I know, social marketing (technically, social media marketing) is all about genuine, authentic, transparent, distributed conversations. And somehow the notion of explicitly managing that process — especially using software to systematize or optimize it — feels a little counter to the culture.
But that being said, as social marketing continues to expand its role in marketing and business overall,
There are clearly challenges in efficiently doing social marketing at scale. (Jason Falls has a great post on The Bonsai Method of Social Media Management that inspired these thoughts, as well as Jeremiah Owyang’s post onStrategies for Organizing your Corporate Social Media Program.) As the number of people on your social marketing team increase, you run into coordination issues. On one hand, you want as much autonomy as possible, so people can make quick, real decisions for individual opportunities in the social sphere (think “Blink”), without losing speed or authenticity by bogging things down in committee or hierarchy.
On the other hand, issues are bound to arise — externally in the social sphere or internally in the organization’s evolution — that will benefit from quick synchronization up and down the the chain of communication. (Okay, ideally it’s more of a “net of communication” — chains are so 20th century.) Companies do have constraints, and rather than abolish or ignore them, it’s far better to let social marketing adapt and influence them. But that requires some structure and mechanisms to do so.
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