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Top 25 Social Media Sites

FacebookCategory: Social Networking
Primary Value: Strong Profile Rankings
Community Size: 5
DmR: 9.22
DmT: 8.7
Get More: Facebook Guide
With 750 million members (as of August 2011) Facebook is a tremendously popular social networking site. Its massive reach provides compelling opportunities to connect with customers, both current and future, through fan pages, news feeds, groups, and throughout the site.
TwitterCategory: Community
Primary Value: Promote Link-Worthy Content
Community: 5
DmR: 9.08
DmT: 8.6
Get More: Twitter Guide
 

Twitter has quickly become a popular platform for consumers and advertisers alike. For brands looking to communicate with customers in real time, the micro-blogging service is a great way to carry on conversations in 140 or fewer characters.

LinkedIn
Category: Professional Networking
Primary Value: Strong Profile Rankings
Community: 5
DmR: 8.29
DmT: 8.14Get More: LinkedIn Guide
LinkedIn could be a very effective resource for both you and your company. In addition to setting up a basic profile (with a followed link), you can also utilize groups, events, and answers to connect with a large online network
WikipediaCategory: Wikis
Primary Value: Strong Profile Rankings
Community: 4
DmR: 7.61
DmT: 7.46
Get More: Wikipedia Guide
 

Wikipedia has an active community that’s quick to remove self promotional or spammy content, but for those who have relevant, authoritative content, it can be a great place to acquire new visitors to your site.

MySpaceCategory: Social Networking
Primary Value: Strong Profile Rankings
Community Size: 5
DmR: 8.93
DmT: 8.74
Get More: MySpace Guide
Though rapidly losing market share to Facebook, MySpace remains a highly trafficked social media site that can be effective for marketing. In addition to creating profiles and getting friends, connecting with groups interested in relevant topics and using group bulletins can each be great ways to connect with both customers and potential customers.
DiggCategory: Social News
Primary Value: Strong Profile Rankings
Community: 5
DmR: 8.59
DmT: 8.04
Get More: Digg Guide
Appearing on the Digg homepage can lead to massive traffic increases to your web site or blog. And depending on your users, it can sometimes lead to significant increases in sales. Digg can be particularly effective for bloggers who write regularly and make their content easy to Digg.
YouTube

Category: Video
Primary Value: Strong Profile Rankings
Community Size: 5
DmR: 9.32
DmT: 8.66
Get More: YouTube Guide

A well executed video with the right title and content, can have huge viral impacts for your brand, especially if your video reaches the most viewed pages. There are also numerous other ways to optimize your videos, but coming up with an interesting concept and being aware of title, tagging, and thumbnail image, should each be key components of your strategy.
StumbleUponCategory: Social Tagging
Primary Value: Strong Profile Rankings
Community: 4
DmR: 8.22
DmT: 7.67
Get More: StumbleUpon Guide
Though the effectiveness of the sometimes fickle StumbleUpon traffic varies, experiments with the bookmarking service could expand your reach with a diverse demographic.
RedditCategory: Social News
Primary Value: Direct Link Sources
Community: 4
DmR: 7.02
DmT: 6.84
Get More: Reddit Guide
If you have an interesting article, video, picture, or whatever else, submission to Reddit with an interesting title could lead to significant referral traffic from the Reddit homepage.
YelpCategory: Reviews
Primary Value: Strong Profile Rankings
Community: 5
DmR: 7.23
DmT: 6.98
Get More: Yelp Guide
Though you can promote just about any local business on Yelp. Among the greatest opportunities on Yelp are for restaurant owners. A strong profile with friends, pictures, and positive reviews can provide high quality leads with the validation of 3rd party business reviews.
Del.icio.us

Category: Social News / Tagging
Primary Value: Strong Profile Rankings
Community: 4
DmR: 7.73
DmT: 7.44
Get More: Del.icio.us Guide

Using Delicious can be a fairly manual marketing process, but if your product appeals to a younger, techy crowd, the social bookmarking service could be an effective acquisition channel.
DeviantArt

Category: Self-publishing, Social Networking
Primary Value: Direct Link Sources
Community: 4
DmR: 7.18
DmT: 6.5
Get More: DeviantArt

For artists, photographers, or videographers, Deviant Art is a great place to create a profile, submit content, and increase exposure.
Yahoo! Buzz

Category: Social News
Primary Value: Promote Link-Worthy Content
Community: 4
DmR: 6.89
DmT: 7.16
Get More: Yahoo! Buzz Guide

With a strong network of friends, articles about popular topics with interesting titles can receive lots of traffic when promoted on Yahoo Buzz. For maximum effectiveness it is important to participate in buzz activity and proactively develop your network. Active members with large networks will yield the best results on Yahoo Buzz.
Hacker News

Category: Social News
Primary Value: Promote Link-Worthy Content
Community: 3
DmR: 5.88
DmT: 6.11
Get More: Hacker News Guide

Y Combinator has invested in their fair share of startups including Reddit, Scribd, Posterous, and a host of others, but their news aggregator, Hacker News, provides an aggregation of social technology news. In particular, tech startups who actively use the service can yield high volumes of traffic through Hacker News.
Newsvine

Category:Social News
Primary Value: Promote Link-Worthy Content
Community: 3
DmR: 7.65
DmT: 7.30
Get More: Newsvine Info

Newsvine stories are comprised of both traditional news and popular peer-voted news, which makes the site a great platform to showcase expertise on a topic. Be aware, however, that it is particularly important to categorize articles and include high resolution images when submitting pieces to Newsvine.
Technorati

Category: Social Tagging
Primary Value: Strong Profile Rankings
Community: 4
DmR: 8.31
DmT: 7.79
Get More: Technorati Guide

Given their high traffic volumes, Technorati is a viable option for online marketers looking to
Scribd

Category: Social Publishing
Primary Value: Promote Link-Worthy Content
Community: 4
DmR: 7.16
DmT: 7.39
Get More: Scribd Guide

Scribd is an underutilized tool for those looking to make documents, ebooks, or other content more shareable. A free account on Scribd gives you the ability to share documents across numerous file formats, which can be a great marketing tool. Be careful, however, not to syndicate content that is not yours.
Techmeme

Category: News Aggregator
Primary Value: Promote Link-Worthy Content
Community: 2
DmR: 6.39
DmT: 6.62
Get More: Techmeme Guide

The tech news aggregators’ article selection processes is largely based on quality based algorithms, but founder Gabe Rivera has also publicly identified two alternate methods for article inclusion which include using Twitter and driving referral visits to Techmeme.
SlideShare

Category: Presentation Sharing
Primary Value: Strong Profile Rankings
Community: 4
DmR: 7.35
DmT: 7.19
Get More: SlideShare Guide

A strategically tagged and titled SlideShare presentation can serve as a good contact point with customers. Events and groups are also avenues worth exploring for increased exposure on the SlideS
Kaboodle

Category: Community
Primary Value: Promote Link-Worthy Content
Community: 4
DmR: 6.51
DmT: 6.21
Get More: Kaboodle Guide

Kaboodle, who puts a social twist on shopping, allows product focused sites to create public shopping lists. Exposure on prominent shopping lists can result in increased through sharing.
Epinions
Category: Consumer Reviews
Primary Value: Strong Profile Rankings
Community: 4
DmR: 6.67
DmT: 6.66
Get More: Epinions Guide
Epinions is a consumer review site. In addition to potentially being a good traffic source, it can also be a great place to manage your brand. Additionally, reviewers who garner lots of trust can develop a broad reach within the Epinions community.
Care2

Category: Philanthropy
Primary Value: Direct Link Sources
Community: 4
DmR: 6.56
DmT: 6.67
Get More: Care2

Beware of their aggressive post sign up e-mails, but Care2 groups can be a good place for companies and organizations who specialize in health or environmental issues to market themselves.
Fark

Category: Community
Primary Value: Promote Link-Worthy Content
Community: 4
DmR: 7.03
DmT: 6.86
Get More: Fark Guide

Fark describes their site as having “news that doesn’t look like news.” Before submitting a new site, such as your own, it is important to first build trust among the community. You should also be aware that the articles that perform best on Fark tend to be funny, extraordinary, and even downright stupid in nature.
Adobe Showcase

Category: Editorially Chosen Content
Primary Value: Promote Link-Worthy Content
Community: 5
DmR: 10
DmT: 9.42
Get More: Adobe Showcase Guide

Submitting your site to Adobe and getting chosen as the site of the day can be a great way to get visitors from their highly trafficked customer showcase.
IMDB Pro

Category: Community
Primary Value: Strong Profile Rankings
Community: 5
DmR: 8.09
DmT: 7.72
Get More: IMDB Pro Guide

In addition to finding movie info, agents, actors, publicists, and others in the entertainment industry, you can also use IMDB to post resumes or gain visibility on the site.

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