| FacebookCategory: Social Networking Primary Value: Strong Profile Rankings Community Size: 5 DmR: 9.22 DmT: 8.7 Get More: Facebook Guide |
With 750 million members (as of August 2011) Facebook is a tremendously popular social networking site. Its massive reach provides compelling opportunities to connect with customers, both current and future, through fan pages, news feeds, groups, and throughout the site. |
| TwitterCategory: Community Primary Value: Promote Link-Worthy Content Community: 5 DmR: 9.08 DmT: 8.6 Get More: Twitter Guide |
Twitter has quickly become a popular platform for consumers and advertisers alike. For brands looking to communicate with customers in real time, the micro-blogging service is a great way to carry on conversations in 140 or fewer characters. |
| LinkedIn Category: Professional Networking Primary Value: Strong Profile Rankings Community: 5 DmR: 8.29 DmT: 8.14Get More: LinkedIn Guide |
LinkedIn could be a very effective resource for both you and your company. In addition to setting up a basic profile (with a followed link), you can also utilize groups, events, and answers to connect with a large online network |
| WikipediaCategory: Wikis Primary Value: Strong Profile Rankings Community: 4 DmR: 7.61 DmT: 7.46 Get More: Wikipedia Guide |
Wikipedia has an active community that’s quick to remove self promotional or spammy content, but for those who have relevant, authoritative content, it can be a great place to acquire new visitors to your site. |
| MySpaceCategory: Social Networking Primary Value: Strong Profile Rankings Community Size: 5 DmR: 8.93 DmT: 8.74 Get More: MySpace Guide |
Though rapidly losing market share to Facebook, MySpace remains a highly trafficked social media site that can be effective for marketing. In addition to creating profiles and getting friends, connecting with groups interested in relevant topics and using group bulletins can each be great ways to connect with both customers and potential customers. |
| DiggCategory: Social News Primary Value: Strong Profile Rankings Community: 5 DmR: 8.59 DmT: 8.04 Get More: Digg Guide |
Appearing on the Digg homepage can lead to massive traffic increases to your web site or blog. And depending on your users, it can sometimes lead to significant increases in sales. Digg can be particularly effective for bloggers who write regularly and make their content easy to Digg. |
| YouTube
Category: Video |
A well executed video with the right title and content, can have huge viral impacts for your brand, especially if your video reaches the most viewed pages. There are also numerous other ways to optimize your videos, but coming up with an interesting concept and being aware of title, tagging, and thumbnail image, should each be key components of your strategy. |
| StumbleUponCategory: Social Tagging Primary Value: Strong Profile Rankings Community: 4 DmR: 8.22 DmT: 7.67 Get More: StumbleUpon Guide |
Though the effectiveness of the sometimes fickle StumbleUpon traffic varies, experiments with the bookmarking service could expand your reach with a diverse demographic. |
| RedditCategory: Social News Primary Value: Direct Link Sources Community: 4 DmR: 7.02 DmT: 6.84 Get More: Reddit Guide |
If you have an interesting article, video, picture, or whatever else, submission to Reddit with an interesting title could lead to significant referral traffic from the Reddit homepage. |
| YelpCategory: Reviews Primary Value: Strong Profile Rankings Community: 5 DmR: 7.23 DmT: 6.98 Get More: Yelp Guide |
Though you can promote just about any local business on Yelp. Among the greatest opportunities on Yelp are for restaurant owners. A strong profile with friends, pictures, and positive reviews can provide high quality leads with the validation of 3rd party business reviews. |
| Del.icio.us
Category: Social News / Tagging |
Using Delicious can be a fairly manual marketing process, but if your product appeals to a younger, techy crowd, the social bookmarking service could be an effective acquisition channel. |
| DeviantArt
Category: Self-publishing, Social Networking |
For artists, photographers, or videographers, Deviant Art is a great place to create a profile, submit content, and increase exposure. |
| Yahoo! Buzz
Category: Social News |
With a strong network of friends, articles about popular topics with interesting titles can receive lots of traffic when promoted on Yahoo Buzz. For maximum effectiveness it is important to participate in buzz activity and proactively develop your network. Active members with large networks will yield the best results on Yahoo Buzz. |
| Hacker News
Category: Social News |
Y Combinator has invested in their fair share of startups including Reddit, Scribd, Posterous, and a host of others, but their news aggregator, Hacker News, provides an aggregation of social technology news. In particular, tech startups who actively use the service can yield high volumes of traffic through Hacker News. |
| Newsvine
Category:Social News |
Newsvine stories are comprised of both traditional news and popular peer-voted news, which makes the site a great platform to showcase expertise on a topic. Be aware, however, that it is particularly important to categorize articles and include high resolution images when submitting pieces to Newsvine. |
| Technorati
Category: Social Tagging |
Given their high traffic volumes, Technorati is a viable option for online marketers looking to |
| Scribd
Category: Social Publishing |
Scribd is an underutilized tool for those looking to make documents, ebooks, or other content more shareable. A free account on Scribd gives you the ability to share documents across numerous file formats, which can be a great marketing tool. Be careful, however, not to syndicate content that is not yours. |
| Techmeme
Category: News Aggregator |
The tech news aggregators’ article selection processes is largely based on quality based algorithms, but founder Gabe Rivera has also publicly identified two alternate methods for article inclusion which include using Twitter and driving referral visits to Techmeme. |
| SlideShare
Category: Presentation Sharing |
A strategically tagged and titled SlideShare presentation can serve as a good contact point with customers. Events and groups are also avenues worth exploring for increased exposure on the SlideS |
| Kaboodle
Category: Community |
Kaboodle, who puts a social twist on shopping, allows product focused sites to create public shopping lists. Exposure on prominent shopping lists can result in increased through sharing. |
| Epinions Category: Consumer Reviews Primary Value: Strong Profile Rankings Community: 4 DmR: 6.67 DmT: 6.66 Get More: Epinions Guide |
Epinions is a consumer review site. In addition to potentially being a good traffic source, it can also be a great place to manage your brand. Additionally, reviewers who garner lots of trust can develop a broad reach within the Epinions community. |
| Care2
Category: Philanthropy |
Beware of their aggressive post sign up e-mails, but Care2 groups can be a good place for companies and organizations who specialize in health or environmental issues to market themselves. |
| Fark
Category: Community |
Fark describes their site as having “news that doesn’t look like news.” Before submitting a new site, such as your own, it is important to first build trust among the community. You should also be aware that the articles that perform best on Fark tend to be funny, extraordinary, and even downright stupid in nature. |
| Adobe Showcase
Category: Editorially Chosen Content |
Submitting your site to Adobe and getting chosen as the site of the day can be a great way to get visitors from their highly trafficked customer showcase. |
| IMDB Pro
Category: Community |
In addition to finding movie info, agents, actors, publicists, and others in the entertainment industry, you can also use IMDB to post resumes or gain visibility on the site. |
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